Bigo Ads Whitelist Agency Accounts — Reach 600M Daily Users at CPMs the Mainstream Platforms Can't Match
Get instant access to credit-line Bigo Ads accounts with full account management. Scale nutra, dating, crypto, finance, gambling and adult campaigns on the platform mainstream competitors can't touch, with Adtucon handling the regulatory and compliance complexity.
Full Account ManagementA dedicated AM handles setup, optimisation and platform escalations.- Restricted Verticals WelcomeNutra, dating, crypto, finance, gambling and adult. We know the rules.
- 600M+ Daily Active UsersLikee, Imo and the Bigo NET network. Less competition, lower CPMs.
Are You Done Fighting Your Ad Platforms?
If any of this sounds familiar, you are not alone. The advertisers winning on Bigo Ads in 2026 are the ones tired of fighting the same battles on the same handful of ad platforms.
Your vertical keeps getting flagged.
Nutra, crypto, dating and gambling spend gets capped or killed on Meta and TikTok every quarter. Compliance reviews never end.
CPMs keep climbing.
Meta Beauty & Health is averaging $12.46 CPM in 2026. TikTok sits between $6.50 and $13.26. There is no headroom left.
You are competing with everyone else in the same auction.
The mainstream platforms are saturated. Every retargeting pool overlaps. Frequency capping is doing the work CPMs used to.
One ban kills your whole BM.
A single policy hit on Meta can take down accounts you have spent years building. There is no operational redundancy.
Why Smart Performance Advertisers Are Adding Bigo Ads in 2026
600M Daily Users the Competition Hasn't Saturated
Bigo Ads places your campaigns inside Likee (150M+ monthly users), Imo (1B+ installs) and the Bigo NET network. That is a 600M+ daily active audience your competitors on Meta and TikTok are not bidding against. Less auction pressure means structurally lower CPMs, often 80%+ below Meta in the same vertical.
Full Account Management, Not Just an Account
You get a dedicated account manager who knows the Bigo Ads dashboard, oCPC bidding mechanics, the audit team's escalation paths, the in-app event optimisation setup, and the creative review rules cold. We do not hand you a login and disappear.
Regulatory Compliance, Handled
Bigo Ads has region-specific and vertical-specific rules: India crypto disclaimers, real-cash gaming requirements, GCC clothing rules, search arbitrage policies. We translate them into pre-flight creative briefs so your ads pass review the first time.
CPM 10x Lower Than Meta. CPA Under Target. 12 Days.
An EU nutra e-commerce brand running a 2-for-1 weight-management bundle at EUR 50 needed a channel outside Meta and TikTok. They tested Bigo Ads through Adtucon with a $4,857 budget over 12 days. Here is what came back.
$1.32
Average CPM
89% below Meta Beauty & Health
$12.88
CPA
57% below mainstream platform benchmarks
~3.5x
Est. ROAS
Based on EUR 50 average order value
| Metric | Bigo Ads (this case) | Meta 2026 (Beauty & Health) | TikTok 2026 (Health & Beauty) |
|---|---|---|---|
| CPM | $1.32 | $12.46 | $6.50 – $13.26 |
| CPA | $12.88 | $21 – $30 | $32.74 |
| Engagement rate | 46.62% | 1.16% – 2.92% | 0.61% – 1.5% |
| ROAS | ~3.5x | 2.79x (avg) | 0.74x (H&B) |
Benchmark data: Lebesgue, Triple Whale, WordStream, Digital Applied (Q1 2026).
CPM
CPA
Engagement rate
ROAS
Benchmark data: Lebesgue, Triple Whale, WordStream, Digital Applied (Q1 2026).
What worked:
- UGC vertical Stories beat polished ads.The Likee audience is native to short-form. Authentic outperformed studio.
- Result-first hooks won the lowest CPA.The top creative led with the transformation in the first 3 seconds, not the problem.
- 12 creative variants let the algorithm find winners fast.Bigo's deep-learning oCPC needs creative breadth to optimise. We gave it 12 variants on day one.
What You Are Actually Buying With Bigo Ads
Bigo Ads is a deep-learning programmatic platform owned by JOYY Inc. (NASDAQ). It places native video, image and in-app ads across the Bigo ecosystem with verified viewability and conversion tracking.
The Network
Likee: 150M+ monthly active users, native short-video feedImo: 1B+ installs, video calling and messagingBigo NET: extended publisher network600M+ combined daily active users globallyIAB Tech Lab OM SDK certified, 5 consecutive years (2020 to 2025)+29% YoY revenue growth, +80% publisher traffic growthThe Capabilities
Bidding: CPC, oCPC, in-app event optimisation, ROAS optimisationTargeting: audience segments, device, platform, lookalike, appographic (custom audiences from app usage)Formats: vertical video (720×1280, 1080×2160), horizontal video, square, image, in-feed StoriesTracking: Bigo Pixel, Bigo Event API (server-to-server), and integrations with AppsFlyer, Adjust, Kochava, Branch, Singular, Voluum, RedtrackThe Verticals We Run
NutraDatingCrypto and Web3Finance and lendingiGaming and gamblingAdultEcommerce (D2C and dropshipping)Apps and gamingSweepstakes and lead genKey markets
First-priority markets (highest Likee + Imo MAU)
Second-priority markets
Third-priority markets
Plus MENA, South Asia and SEA emerging markets.
How it works:
Get Live on Bigo Ads in Three Steps
1. Quick Vertical Assessment (5 minutes)
Tell us your vertical, target geos, monthly budget and creative pipeline. We confirm Bigo Ads is the right fit and map any region or vertical specific compliance requirements (India crypto disclaimers, GCC creative rules, real-cash gaming requirements, and so on).
2. Account Setup and Credit Line Approval (2 to 3 business days)
We provision your Bigo Ads ad account inside our Business Center, set up your credit line, wire up tracking (Bigo Pixel, Bigo Event API, or your existing MMP), and brief you on the creative spec for your vertical.
3. Launch, Optimise, Scale
Your dedicated AM helps you structure campaigns the way Bigo's algorithm rewards: separate GEOs, 5 ad groups per campaign, 2-3 ads per group, rotating 4+ creative variants per format, oCPC bidding with proper learning-phase budgets. We monitor approval status, watch the auction, and surface scaling opportunities weekly.
Frequently Asked Questions
Ready to Test the Channel Your Competitors Haven't Found?
Join the brands and agencies running nutra, dating, crypto, finance and gambling at CPMs the mainstream platforms cannot deliver.
- Setup in 2 to 3 business days
- Credit-line ad accounts, no prepay drag
- Full account management included
- Regulatory and compliance support across all verticals
- Most competitive pricing in the market
Still have questions? Book a free 15-minute call with our Bigo Ads specialists.
