We work on your ads with you, for performance. Before launch we read them against each platform's rules. From the ad that's working we cut variants and a version for each platform, and when it tires we refresh it. In regulated verticals we write the versions to the rules.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
The cheapest rejection is the one that never reaches the platform. Send us the ads and the landing before your first deposit. Someone on our team goes through them with the policy for your vertical open and marks the line a reviewer would stop at. The final word stays with the platform.
The platforms read more than the video. Meta's review covers the images, video and text, the targeting and the page the ad sends people to. TikTok wants the caption, the sound, the video and the landing page to tell one consistent story, in a language the market accepts.
Checks 4 and 5 of Adtucon Certified, landing and first creatives, at Preflight for $0.See checks 4 and 5
On Meta the winning ad is the one with the most total value, and your bid is one part of three. The other two are how likely this person is to act on this ad, and ad quality. Meta reads quality from people who hide the ad or tell it what they think, and from signs like withheld information, sensational wording and engagement bait.
“Increased ad diversity can improve people’s experience with ads and drive better advertiser outcomes.”
That is the case for variants. Meta's page on performance marketing asks for the same thing, a variety of ad creatives that its system matches to the people most likely to care.
What we check instead of promising a CPMMeta has a name for it. Creative fatigue is when the same audience has seen the same ad too many times, and the cost per result can climb. We go back to the ad that carried the campaign, keep the hook that worked and cut the next variants from it, with you.
In the Adtucon Platform, Creatives scores the fatigue on each ad and drafts variants from your best one. The Adtucon Platform is in early access with a first group of clients. It opens to every client, with every platform, in early 2027.
Which ads still pull, and which are slowing.
A rejection names a policy, and not always the line that broke it. Meta says itself that it may keep some details of its review to itself. We read the notice, find what tripped it in the ad or on the page, fix it with you and send it back for review.
How each platform reviewsA new feed asks for its own frame, its own length and a different first second. We cut that version from the ad you already trust.
Running with us on one platform already? The Second Platform offer is made for this move.
Specs and first seconds by platformIn nutra, finance, dating or gambling the same ad is judged by different rules on each platform, and on some platforms by region as well. We write the version for each from the policy text. Which claim can stay, and which image has to change.
Bigo goes as far as setting how much of a crypto banner for India the disclaimer must cover. Some platforms want their own approval before the first ad runs, Snap for supplements and X for the categories that need its pre-authorization. The platform decides, every time.
Meta also says advertisers in financial services and pharma or health may not get all of its generative AI creative features straight away.
We start from the ads you already run. From the one that's working we cut variants and a version for each platform, and we refresh them when they tire. Send what you run today and we start there.
Ask in chat what's included for your accounts. We'd rather answer for your case than print a rule here.
No one can put a number on that in advance, and we won't. Meta prices the auction on your bid, on how likely people are to act and on ad quality. Quality, honest wording and a landing that matches the ad are the parts we work on with you.
You do. Your campaigns run from your own Business Center or BM, as they do today. We bring the reading and the cuts.
No. The platform decides, on the first review and on every one after. What we can do is take out what its policy names before it reads the ad, and read the reason with you when it says no.
Platform pages read 4 November 2026. Meta's ad auction, ads in review, creative fatigue and Advantage+ creative pages, the Andromeda post of 2 December 2024, TikTok's Ad Review FAQs (updated February 2025), Snap's advertising policies, X's advertising policies from an archived copy of 30 September 2026.
Tell us the platform it runs on, the vertical and where you want it next. You get back the first change we'd make.
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