Ad review and rejected ads, on five platforms.

Meta, Google, TikTok and Snapchat review the ad together with the page it sends people to, and X reviews the post and the account behind it. A rejection means something in one of them broke a policy. On Meta and Snapchat an ad that already runs can still be pulled later.

Show us the rejected ad The review table

The toucan in a white suit, hands joined, ready to listen

All our creative work

How the five platforms review an ad.

Each cell is the platform's own wording, shortened. Read 4 November 2026.

How the five platforms review an ad
Platform	Who reviews	What gets read	While it's in review	Rejected, then	Another look
Meta	Mostly automated tools. People train them, check some ads by hand and do more of the work when you ask for another review.	Images, video, text, targeting and the destination, plus special ad categories and advertiser permissions.	Status In review. Most ads are done within 24 hours, and a live ad can be reviewed again.	An email, and the reason in Business Support Home.	Edit the ad and it goes back into review, or request another review in Business Support Home. Meta aims to decide within 48 hours. Rejected on that second look, it stays rejected.
Google	Google's review, which starts by itself when you create or edit an ad or asset.	Headline, description, keywords, destination, images and video.	Status Under review. Most ads are done within one business day. After a week, Google says to contact support.	Status Disapproved, with the policy named when you hover it or add the Policy details column.	Edit and save to resubmit, or appeal in Policy manager. Three appeals per ad, 24 hours apart on the same ads. Since 21 July 2026 a decision older than 6 months goes to support, not to the appeal button.
TikTok	Asked whether a person reviews ads, TikTok answers that all ads are reviewed.	Text, image, caption, audio, video, landing page and language, read for how they fit together.	Most ads are done within 24 hours, some take longer.	The reason in the rejection prompt on the Ad Group and Ad lists.	Edit or save the creative to start a new review, or ask Advertiser Support for a re-review.
Snapchat	Snap reviews ads and keeps the right to reject or remove one at any point, user feedback included.	The creative and the landing page.	Most ads within 8 hours, says Snap's help page. Editing a live ad can send it back.	Snap can ask you to change the ad, prove a claim or show a licence.	Through Snap's Business Help Center, where its review guide lives.
X	X sends ads for approval on its own, going by the account's ad status and its history on X.	The post, and the account behind it, its profile, its content and the targeting in live and draft campaigns.	A post in review doesn't run in its campaigns. An account in review pauses all of them.	A disapproved post can't be used in X Ads campaigns.	Open a ticket with X's Help? button in ads.x.com. That's also where you check the status or ask for a faster review.

The landing page is reviewed with the ad.

A rejection can come from the page behind the ad as easily as from the ad.

Google names the cases. A destination that doesn't work, a display URL that doesn't match the final URL, a page its crawler can't reach. A new page has to be complete for the ad to be reviewed.
Snapchat rejects pages that are dead or not built for phones, pages that ambush people with noise or flashing, pages that don't match what the ad sells and pages that try to download files or fish for data.
TikTok wants the products in the ad shown on the landing page, and the page in a language its market accepts.
X wants a working page that is directly about what the ad shows, with no disruptive pop ups or automatic downloads.
Meta counts the destination as part of the ad.

On TikTok, editing the landing page of a live ad doesn't start a new review. A page that drifts from its policies can still get the ad reported.

Check 4 reads your landing before launch

Two moves that make a rejection worse.

Deleting the ad on Meta.

Delete a rejected ad and you may lose the chance to request another review. Editing or deleting it doesn't take the violation off your account either.

Appealing again and again on Google.

Each ad gets three appeals, and Google may stop processing appeals it reads as misuse. If you fixed the issue and the appeal still fails, Google's advice is a small edit to the ad text or the final URL and a save, so its system crawls again.

Asking Meta for another review doesn't hurt your standing, Meta says, and an overturned rejection doesn't count as a violation.

What we do before and after the review.

Before. The ad and the page go through our reading before the platform's. That's checks 4 and 5 of Preflight, and it costs $0.
After. Paste the notice in chat. We go through what the platform wrote, find the line or the image it points at, change it with you and resubmit, or appeal when the fix is already in.
On Bigo. The rejected creative goes back to Bigo through your manager.

Send us a rejection notice

Two people from the Adtucon team on a wooden bench in the office — Where rejection notices get read, by people.

What buyers ask after a rejection.

How long does ad review take?

Meta and TikTok say most ads are done within 24 hours. Google says most within one business day, and Snapchat's help page says most within 8 hours. All of them add that some take longer.

Can an ad be rejected after it was running?

Yes. Meta sends live ads back to review, for example when people hide, block or report them, and it tells you only if the ad breaks a rule. Snap can remove an ad after user feedback too.

Does a rejection hurt the account?

It can add up. Meta restricts accounts for severe or repeated violations, and says a run of low-quality or violating ads can drag down how it rates everything else you run.

Can I run the same ad on every platform?

The same idea, yes. The same file, rarely. Each review reads its own rulebook and each feed wants its own frame. Specs by platform has the cuts.

Got a rejection notice?

Send it with the ad and the landing, and we read the three together before you touch anything.

Chat on Telegram

Prefer WhatsApp? We’re there too.

What to paste in chat

The notice, word for word
The ad as it ran
The landing link
Platform and market