from 2%
Standard. eCommerce, app installs, CPG, entertainment, education
from 4%
Regulated. Health and wellness, financial services, dating, sweepstakes
quoted
Complex. Forex, crypto
Fee on each deposit. It drops as your monthly volume grows.
Snapchat ads for affiliates, read vertical by vertical.
Snap's ad policy names affiliates in one place, gambling, and only for the US, the UK, Canada and Australia. Every other affiliate offer is read by the rule for its product, and the review covers the landing page as well as the creative. Send us the vertical and the page and we tell you which section of Snap's policy you're in.
Four kinds of page Snap sends back.
Its policy applies to "the ad’s landing page or other associated elements". The right column is what each kind looks like on an affiliate funnel.
| Snap rejects pages that are | Snap's examples | On an affiliate funnel |
|---|---|---|
| Low quality | "dead links, pages that are non-functional or not formatted for mobile phones" | The network paused the offer and the ad is still sending clicks to it. |
| Disruptive | "unexpected user experiences, sudden loud noises, aggressive flashing" | Audio that starts by itself, a countdown that flashes. |
| Irrelevant | "pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads" | A five-step quiz with ad units between the steps, before the offer. |
| Unsafe | "attempts to automatically download files or phish for user data" | A download on page load, or a form asking for card details to claim a prize. |
Snap's deceptive content section adds two more that affiliates run into, sponsored content nobody disclosed and pages "unrelated to the brand or content being advertised".
To Snap, the advertiser is whoever runs the ad.
As we read Snap's policy, on an affiliate offer that's you, not the brand behind the offer. So these lines are about you.
- Your name on the ad.Snap wants advertisers "accurately and clearly identified in the ad", and no ad may suggest that Snap is behind it.
- Proof on request.Snap can ask for factual substantiation of any claim and for the licence your ad needs. Keep the evidence for the claims you copy from the merchant.
- Approvals in your name.Where a vertical needs Snap's approval, the advertiser applies. For gambling Snap says the form comes "directly by the advertiser", never through an agency. We check it with you line by line, then you submit it.
A few of the people at Adtucon.
Each affiliate vertical, with Snap's section number.
The section numbers are Snap's, so you can check each line on its page. Our page for the vertical puts the other platforms beside it.
| Vertical | What Snap's policy says | Section | More |
|---|---|---|---|
| Sweeps and prize offers | Promotions follow Snap's Promotion Rules, and false or misleading offers are prohibited. The gambling section lists sweepstakes too, so read both before you pay. | 2.6, 3.5, 4.3 | Sweepstakes |
| Supplements and nutra | Snap approves supplement advertisers before they run. No weight loss supplements, fat burners or appetite suppressants, and any ad that mentions weight loss targets 18+. | 3.4 | Nutra |
| Loans and finance | Material terms before anyone applies, and APR, repayment period and fees on loan ads. No get-rich-quick offers, pyramid schemes or payday loans. | 3.6 | Finance |
| Crypto | Complex products, crypto wallets and trading platforms among them, can need Snap's prior approval. | 3.6 | Crypto |
| Dating | 18+, or the legal age of majority in the country you target. | 3.7 | Dating |
| Gambling | Affiliates in four countries only, the US, the UK, Canada and Australia, with a licence proven country by country and Snap's written approval. | 3.5 | Gambling affiliates |
| VPN, calling and SMS apps | Clear pricing and terms, and nothing about using the service illegally or in a classroom. | 3.8 | |
| Physical products | No goods that never arrive, and no false shipping delays or stock claims. | 4.3 | eCommerce |
| Lead forms, any vertical | Your privacy policy within reach wherever you collect data, and no collecting health details or financial status. | 2.3 | Lead generation |
Sweeps and prize offers
- What Snap's policy says
- Promotions follow Snap's Promotion Rules, and false or misleading offers are prohibited. The gambling section lists sweepstakes too, so read both before you pay.
- Section
- 2.6, 3.5, 4.3
- More
- Sweepstakes
Supplements and nutra
- What Snap's policy says
- Snap approves supplement advertisers before they run. No weight loss supplements, fat burners or appetite suppressants, and any ad that mentions weight loss targets 18+.
- Section
- 3.4
- More
- Nutra
Loans and finance
- What Snap's policy says
- Material terms before anyone applies, and APR, repayment period and fees on loan ads. No get-rich-quick offers, pyramid schemes or payday loans.
- Section
- 3.6
- More
- Finance
Crypto
- What Snap's policy says
- Complex products, crypto wallets and trading platforms among them, can need Snap's prior approval.
- Section
- 3.6
- More
- Crypto
Dating
- What Snap's policy says
- 18+, or the legal age of majority in the country you target.
- Section
- 3.7
- More
- Dating
Gambling
- What Snap's policy says
- Affiliates in four countries only, the US, the UK, Canada and Australia, with a licence proven country by country and Snap's written approval.
- Section
- 3.5
VPN, calling and SMS apps
- What Snap's policy says
- Clear pricing and terms, and nothing about using the service illegally or in a classroom.
- Section
- 3.8
- More
Physical products
- What Snap's policy says
- No goods that never arrive, and no false shipping delays or stock claims.
- Section
- 4.3
- More
- eCommerce
Lead forms, any vertical
- What Snap's policy says
- Your privacy policy within reach wherever you collect data, and no collecting health details or financial status.
- Section
- 2.3
- More
- Lead generation
The fee, once the vertical is clear.
Top ups go through your manager until Snapchat joins the Adtucon Platform in early 2027, and you see where your balance went.
Second Platform. No fee on your first $5,000 of Snapchat spend if you already spend $3,000 a month with us on another platform, plus the $200 Starter Voucher on its usual terms.
Snapchat vouchers and their conditionsWhat affiliates ask us about Snap.
Does Snap accept presell pages?
Snap doesn't use the word. A presell about the product in the ad, which gets to the offer without a detour through extra ads, isn't one of the four kinds of page above, in our reading. Snap's reviewer still decides.
How young is Snapchat's audience?
Snapchat is a 13+ app, and Snap rejects ads aimed at children under 13. Offers for adults carry their own floor, 18+ for dating, for weight loss and for credit offers limited to adults.
Can I use the merchant's creatives as they are?
Only with the rights to them. Snap says advertisers must have "all necessary rights and permissions for all elements of their ads", and the claims in those creatives become yours to back up.
Tell us the vertical and we'll name Snap's section.
Add the lander if you have one. You hear what Snap will want from you before you fund anything.
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