TikTok's ad policies have no section for affiliate offers. Your offer runs if TikTok allows the product in the market you target, and if the landing page clears the same review as any other advertiser's. Send us the lander before your first deposit and we read it against TikTok's own lines.
Nothing runs until the account is approved, and the account review reads the website on it. TikTok turns down a site that points to a third-party store such as eBay, Alibaba or Amazon, a personal site or a social profile nobody verified, and one that shows unlicensed products or logos. As we read it, the offer's URL can't stand in for your own site. Change that URL later and a new account review starts.
Our TikTok accounts come out of our Business Center with your company's details on them, so the website TikTok reviews is yours. Once they're approved, every account sits in one table with its status, time zone and spend cap.
Request them, top them up, see what is left.
Approval isn't the end of it. TikTok says a landing page that misses its format rules can get the ad rejected, shown to fewer people or priced higher per impression, and it judges that from machine review, human review and how viewers engage. So the presell that scraped through review can still be costing you on every thousand impressions.
"your ad may be rejected, receive fewer impressions, or your ad's cost-per-impression may increase." TikTok, Ad format and functionality, last updated April 2026.
Find what your funnel does in the first column. The middle one is TikTok's own wording, quoted where the quote is short. The last one names the policy page and the date TikTok last updated it.
| What your funnel does | What TikTok says | Policy page, last updated |
|---|---|---|
| A presell with three lines of copy and a wall of ad units | TikTok doesn't allow "Landing pages with insufficient original content or having a high ratio of ads relative to original content". | Ad format and functionality, April 2026 |
| An ad for one brand, a page for another | Listed as not allowed, word for word, "The ad features brand A, but the landing page shows brand B." | Ad format and functionality, April 2026 |
| An email box or an app install before the content | Pages that make viewers "download additional programs or enter personal information in order to access the main content" are out. | Ad format and functionality, April 2026 |
| Card or ID details to get in | A landing page "cannot request visitors provide sensitive information to access the site", and card details count. | Best practices for your landing page, September 2025 |
| "Prizes to be won!" in the ad, no prize on the page | TikTok uses this exact case for mismatched promotion details. Missing terms and disclaimers count too. | Misleading and false content, April 2026 |
| A fake close button, or a pop-up you must tap to go on | Both are on the list of what isn't allowed. | Misleading and false content, April 2026 |
| A gift for every completed survey | Guaranteed "gifts or rewards to all participants solely for completing a survey" are out. A chance to win a prize, with no gift promised, may be allowed. | After Conversion Experience, February 2025 |
| A trial that turns into a subscription | Recurring charges shown before checkout, consent "through opt-in mechanisms like checkboxes", and an easy way to cancel. | After Conversion Experience, February 2025 |
| 80% off retail | Promotions "at over 70% off the fair market value" are on the list of what isn't allowed. | After Conversion Experience, February 2025 |
| One ad group, five geos, one English page | A multi-market ad group "must only target markets where the language of the ad content and landing page matches the language of the targeted markets." | Ad format and functionality, April 2026 |
| A clean offer up top, a banned product in the sidebar | "Landing Pages cannot display prohibited products, even if you are not promoting them via ads." | Best practices for your landing page, September 2025 |
| A weight loss angle | Weight claims target 18+, and no claim that the product works "without diet or exercise". | Weight Management and Body Image, September 2026 |
Gambling offers sit under a TikTok policy of their own.
Our team was there, on the floor of Affiliate World Budapest in July 2026.
Standard. eCommerce and retail, apps and gaming, CPG and FMCG, automotive, travel and tourism, education
Regulated. Health and wellness, supplements and nutra, finance, dating, social casino
Complex. Crypto and Web3, forex and trading, CBD and cannabis, pharma and Rx, other restricted niches
Fee on each deposit. It drops as your monthly volume grows.
The band is our price. Whether TikTok runs the vertical in your market is TikTok's call, and the table above is where that starts.
Starter Voucher on TikTok. A first deposit of at least $1,000, then $4,000 spent in 30 days, and $200 lands on your ad account.
For new clients, or for a platform you have not run with us yet.
Vouchers and their conditions on TikTokNo. On TikTok's help pages an affiliate is most often a creator whose posts a seller can run in Shop Ads, once the creator authorises them, and who earns commission when someone buys. TikTok also runs a programme that pays people for referring advertisers to it. Neither is a CPA offer you buy traffic for, and neither changes the lines in the table.
We found no TikTok rule on direct linking in the pages we read. Whatever page the click lands on is the one TikTok reviews, so it has to match your ad on product and brand. The website on the account is a separate check, the one at the top of this page.
A rejection is about the ad. The account is a different matter. TikTok's deceptive practices page says accounts that "exhibit patterns of abuse may be suspended or banned", and it lists "distributing a high volume of identical or similar content across one or multiple accounts". Copying a rejected funnel onto a fresh account is the pattern it describes. When one of our accounts is suspended anyway, here is our side of it. You hear it from a person, with what the platform told us. We read why it happened, fix what can be fixed and resubmit with you.
Yes, before you deposit anything and at no charge. A person goes through the page with these lines open and tells you what we'd change. TikTok still makes the call.
Offer, geos and the URL. You hear what we'd change before any money moves.
Paste my landerPrefer WhatsApp? We’re there too.
