TikTok gambling ads, answered for all 84 markets.

You can run gambling ads on TikTok only in the markets its policy lists, after TikTok's certification and through a TikTok sales representative. We read the whole list on 4 November 2026, so you can see where your licence fits before your first deposit.

The toucan pointing at a list of what TikTok asks for
TikTok asks for
  • A licence for the market
  • Certification
  • A TikTok sales rep
  • No minors in the audience

Four answers across 84 markets.

TikTok splits online gambling into online casinos and sports betting, then gives every market its own entry. Grouped by that entry, the list reads like this. A country missing from it isn't one of TikTok's specified markets, and as we read the policy, gambling ads don't run there.

What TikTok's market list says about online gambling
What the entry allowsMarketsCount
Online casinos and sports bettingArgentina, Austria, Belarus, Bolivia, Canada, Colombia, Denmark, Dominican Republic, Ecuador, Germany, Guatemala, Ireland, Israel, Mexico, Netherlands, Norway, Panama, Paraguay, Peru, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States28
Online gambling, in general wordsKenya, Nigeria, Philippines. Australia and New Zealand name sports betting and leave out bingo and poker5
Sports betting, no online casinosAzerbaijan, Bulgaria, Costa Rica, Croatia, Cyprus, Czechia, Estonia, Finland, France, Greece, Hungary, Japan, Lithuania, Luxembourg, Poland, Slovakia, Slovenia, South Africa, Turkey, Uruguay20
No online gamblingAlgeria, Bahrain, Bangladesh, Belgium, Brazil, Brunei, Cambodia, Chile, Egypt, Indonesia, Iraq, Italy, Kazakhstan, Kuwait, Laos, Latvia, Lebanon, Malaysia, Morocco, Myanmar, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, United Arab Emirates, Vietnam31
Not on the listEvery other country
Online casinos and sports betting
Markets
Argentina, Austria, Belarus, Bolivia, Canada, Colombia, Denmark, Dominican Republic, Ecuador, Germany, Guatemala, Ireland, Israel, Mexico, Netherlands, Norway, Panama, Paraguay, Peru, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States
Count
28
Online gambling, in general words
Markets
Kenya, Nigeria, Philippines. Australia and New Zealand name sports betting and leave out bingo and poker
Count
5
Sports betting, no online casinos
Markets
Azerbaijan, Bulgaria, Costa Rica, Croatia, Cyprus, Czechia, Estonia, Finland, France, Greece, Hungary, Japan, Lithuania, Luxembourg, Poland, Slovakia, Slovenia, South Africa, Turkey, Uruguay
Count
20
No online gambling
Markets
Algeria, Bahrain, Bangladesh, Belgium, Brazil, Brunei, Cambodia, Chile, Egypt, Indonesia, Iraq, Italy, Kazakhstan, Kuwait, Laos, Latvia, Lebanon, Malaysia, Morocco, Myanmar, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, United Arab Emirates, Vietnam
Count
31
Not on the list
Markets
Every other country

Every open entry runs through a TikTok sales representative, who determines eligibility. Azerbaijan, Belarus and Ukraine also want a local licence. Croatia, Israel, Portugal and Spain add scheduling restrictions where the law asks for them. Japan takes sports betting only from an entity owned, operated or regulated by the government, and Uruguay names a single operator.

Read on TikTok's Gambling and Games policy, last updated October 2026, on 4 November 2026. TikTok adds that requirements are subject to change.TikTok gambling policy

8

TikTok's own pages disagree on eight countries.

In July 2026 TikTok published an update that opens online casinos in 19 markets. In 11 of them the market list agrees. In Bulgaria, Croatia, Czechia, Greece, Hungary, Luxembourg, Slovakia and Slovenia the list, updated in October, still says online gambling is not allowed, with sports betting as the only exception.

Holding a casino licence in one of the eight? Plan on sports betting only until TikTok confirms otherwise for your account, and tell us before you build the funnel.

"to allow ads for Online Casinos on TikTok", July 2026 update, last updated August 2026. "Online gambling is not allowed", Bulgaria entry of the policy, last updated October 2026.

Ask about one of the eight

Certification runs through the Industry Pilot Program.

TikTok sends gambling advertisers to its Industry Pilot Program, built for sensitive and restricted industries. You bring documents that prove your licence and legal compliance in the market you target. Then TikTok runs its own steps, and it keeps watching after the yes.

Industry Pilot Program
  1. Advertiser verification and attestation
  2. Internal risk review
  3. Final review and result
  4. Monitoring

The certificate is TikTok's call. Our part comes before it. We read your licence against the entry for your market and against what your landing sells. As we read the list, a landing that also pushes casino has no place in the 20 sports-only markets.

Send us the licence first
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Operators and affiliates meet at fairs like this one. So do we.

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We took this on the way into SiGMA Eurasia, in Dubai, in February 2025.

Social casino has a map of its own.

TikTok treats social casino as casino-style play with no monetary prizes, where coins and extras carry no real-world value. It opens it in 60 of the 84 markets, closes it in 22 and says nothing about it in Argentina and the United Kingdom.

Social casino on TikTok, market by market
EntryMarketsConditions
Open60 markets, every one not named in the two rows belowMost entries ask for a free-to-play game, purchases only without a money-out option, and an ad that makes clear nobody can win real money. Belgium, Finland and Latvia allow no in-app purchases at all. South Africa asks for 18+ targeting
ClosedAlgeria, Australia, Bahrain, Bangladesh, Brunei, Egypt, Iraq, Kenya, Kuwait, Laos, Lebanon, Morocco, Myanmar, New Zealand, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Turkey, United Arab Emirates, Vietnam
Not mentionedArgentina, United KingdomAsk us
Open
Markets
60 markets, every one not named in the two rows below
Conditions
Most entries ask for a free-to-play game, purchases only without a money-out option, and an ad that makes clear nobody can win real money. Belgium, Finland and Latvia allow no in-app purchases at all. South Africa asks for 18+ targeting
Closed
Markets
Algeria, Australia, Bahrain, Bangladesh, Brunei, Egypt, Iraq, Kenya, Kuwait, Laos, Lebanon, Morocco, Myanmar, New Zealand, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Turkey, United Arab Emirates, Vietnam
Not mentioned
Markets
Argentina, United Kingdom
Conditions
Ask us

Affiliates. TikTok lists aggregate and affiliate sites among what can't run in the United States, Canada and Belarus. No other entry mentions them.

Brazil. Since October 2026 TikTok prohibits every form of online gambling and gambling information there. Lotteries keep an entry, with national lottery ads only from Caixa Econômica Federal, and so do fantasy sports, rewarded gaming and social casino, each through a sales rep.

What TikTok costs with us.

Fees
  • Social casino, Regulatedfrom 4%
  • Real moneyafter the licence read

Real-money gambling isn't on our public TikTok fee table. Send the licence and the market, and the rate comes back with the answer.

Fee on each deposit. It drops as your monthly volume grows.

Ask for your TikTok rate
The toucan holding up a yellow card

From sports betting to suspensions.

Where can I run sports betting on TikTok?

TikTok names sports betting in 50 of its 84 market entries, always through a TikTok sales representative, and allows online gambling in general words in Kenya, Nigeria and the Philippines. Find your country in the table above. If it isn't there, TikTok doesn't list it.

Does an agency account skip TikTok's certification?

No. The certificate rests on documents that prove your licence in the target market. Whose Business Center holds the account changes nothing there.

What changed on TikTok in 2026?

Its 2026 log has seven updates that touch gambling and games. In June, rewarded gaming in Argentina and Guatemala and social casino in Guatemala. In July, online casinos in 19 markets, online gambling, fantasy sports and rewarded gaming in Kenya and Nigeria, and prediction markets in 17 markets under a different policy. In August, passive lotteries in Brazil. In October, the Brazil ban. Prediction markets have their own page.

Do my ads need a responsible gambling message?

Yes. TikTok asks for clear warnings about the risks, every disclaimer and tagline the law requires, links to addiction resources or hotlines where possible, and terms spelled out on every promotion. Minors can't be shown gambling ads in any market.

Can tips and odds sites run?

In 16 markets. TikTok calls them gambling information and gives them an entry in the United States, Canada, the United Kingdom and 13 Latin American markets, each through a sales rep. Brazil bans them outright, and Serbia rules out betting tips and odds prediction.

What happens if TikTok suspends the account?

You hear it from a person, with what the platform told us. We read why it happened, fix what can be fixed and resubmit with you.

Name the market. We'll check it against all 84.

Regulator, markets, product, in one line. You hear where TikTok's list puts you before you deposit anything.

Send my market

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The toucan giving a thumbs up