Gambling affiliate ads run on someone else's licence.
A gambling affiliate can advertise only where the platform lists affiliates for that country, and only for brands licensed there. Google lists them in 16 of its 60 country entries and Snapchat in four countries. TikTok rules out affiliate sites in the US, Canada and Belarus.
- All outbound links go only to operators licensed and authorised in [country].
- Age warning
- Where to get help with gambling
- Terms and conditions
- Privacy policy, naming the data controller
Where each platform lets an affiliate run.
Each row is the platform's own rule, with the day we read it. The country decides before the offer does, so read your geo first.
| Platform | Where affiliates can run | What it asks of you | Source |
|---|---|---|---|
| 16 country entries. Argentina, Colombia, Denmark, France, Greece, Ireland, Kenya, Mexico, Mozambique, Peru, Portugal, Romania, Serbia, Ukraine, the UK outside Northern Ireland, and specific US states. | A certification for each country. Links only to brands licensed in that country, none to a gambling site you own, and a prominent footer line that says so. | Google gambling, checked 4 Nov 2026 | |
| Meta | Its gambling rule reaches affiliate pages even when nobody can bet on them, and 19 markets are closed to all of it. | Authorization in Business Suite, applying as Affiliate with the operator's licence. | Meta gambling, checked 1 Nov 2026 |
| TikTok | Affiliate and aggregator sites are named as not allowed in the US, Canada and Belarus. The other markets don't name them. | Eligibility through a TikTok sales rep, and licence documents for the target market. | TikTok gambling, checked 4 Nov 2026 |
| Snapchat | Australia and Canada, plus the UK and the US. | Licence proof for each country, Snap's review form and its written approval. You send it yourself. | Snapchat policy 3.5, checked 4 Nov 2026 |
| X | US affiliates may not link straight to an operator, and the page itself can't take bets. | Prohibited by default, with certification first in the countries it lists. | X policy, archived copy of 22 Sep 2026 |
- Where affiliates can run
- 16 country entries. Argentina, Colombia, Denmark, France, Greece, Ireland, Kenya, Mexico, Mozambique, Peru, Portugal, Romania, Serbia, Ukraine, the UK outside Northern Ireland, and specific US states.
- What it asks of you
- A certification for each country. Links only to brands licensed in that country, none to a gambling site you own, and a prominent footer line that says so.
- Source
- Google gambling, checked 4 Nov 2026
Meta
- Where affiliates can run
- Its gambling rule reaches affiliate pages even when nobody can bet on them, and 19 markets are closed to all of it.
- What it asks of you
- Authorization in Business Suite, applying as Affiliate with the operator's licence.
- Source
- Meta gambling, checked 1 Nov 2026
TikTok
- Where affiliates can run
- Affiliate and aggregator sites are named as not allowed in the US, Canada and Belarus. The other markets don't name them.
- What it asks of you
- Eligibility through a TikTok sales rep, and licence documents for the target market.
- Source
- TikTok gambling, checked 4 Nov 2026
Snapchat
- Where affiliates can run
- Australia and Canada, plus the UK and the US.
- What it asks of you
- Licence proof for each country, Snap's review form and its written approval. You send it yourself.
- Source
- Snapchat policy 3.5, checked 4 Nov 2026
Google's map for affiliates is far smaller than its map for operators.
Google opens online gambling in 60 country entries. Affiliate and comparison sites appear in 16 of them. Germany, Spain, Canada and Australia take licensed operators and leave the affiliate line out, and where that line is missing Google says the content may not be advertised.
Four of the 16 add a condition of their own. Romania asks aggregators for a Class 2 licence, Greece and Ukraine want operators and advertising agencies authorised, and Kenya wants a letter of no objection.
16 of 60
The operator answers for your traffic.
Regulators hold the operator responsible for what an affiliate publishes, so their rules reach you through the contract you sign.
Great Britain.
The Gambling Commission makes operators answer for the third parties they contract, and their contracts must let them end the deal with an affiliate who breaches an advertising code. The CAP Code's gambling rules name affiliate marketers, and the industry code asks for affiliate ads marked #ad. Operators are expected to drop an affiliate who doesn't comply, preferably at the first strike.
Ontario.
An operator's affiliates can't also market sites that take bets from Ontario without an AGCO registration.
Google.
If it's unclear how you relate to the licensee, Google asks for documents that tie the advertiser, the gambling company and the domain together. Google's March 2026 update repeats that the domain has to be owned by the advertiser and related to gambling, and that a site on free hosting, or on a subdomain that belongs to another platform, can't be certified.
In Budapest for Affiliate World, July 2026. Our team was there.
Before the first click.
Do I need a gambling licence of my own?
Google doesn't ask for one where local law doesn't. You then link only to brands licensed in that country and say so in the footer. Some countries do want paper from you, such as a Class 2 licence for aggregators in Romania. On Meta you apply with the operator's licence.
Can I send UK traffic to an offshore brand?
Not on Google. Its UK entry takes only brands on the Gambling Commission's register with a valid operating licence number. An affiliate may promote those and no others.
Can I run social casino traffic as an affiliate?
Not on Google. Its social casino rules don't allow aggregators or affiliates at all.
Does the same funnel work in Canada?
Not on Google, whose Canada entry has no affiliate line, and not on TikTok. Snapchat lists Canada for affiliates. The provincial rules come on top, and our Ontario page has them.
What about prediction markets?
Google's prediction markets rule turns away affiliate and broker review sites, and signal sellers too. The full rule is on our prediction markets page.
What does it cost?
On Meta, Google, X and Bigo, your rate depends on vertical and volume. One message in chat gets you the number. The bands for iGaming on TikTok and Snapchat sit on the iGaming page.
Send the brands and the geos, and we'll mark the dead ends.
One answer for each geo on each platform, before you buy the traffic.
Send my geosPrefer WhatsApp? We’re there too.
