Snap Performance Summit Paris 2025. Europe’s first stop.

Paris, 16 September 2025. Snap brought its Performance Summit to Europe, and our team was in Paris for it.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The Pont Alexandre III lit at night, Les Invalides on the left

The Pont Alexandre III at night, Paris. Photo Dimitri Destugues, CC BY-SA 3.0, via Wikimedia Commons.

On the record
  • ShowSnap Performance Summit
  • WhereParis
  • When16 September 2025
  • We wereOur team was there

A tour in September.

Snap took its Performance Summit on the road that September.

Los Angeles and New York first, then Paris, Stockholm, London and Amsterdam. Paris was the first European city.

The focus was Sponsored Snaps, the format that puts an ad in the app’s chat tab.

Paris rooftops seen from the dome of the Sacré-Cœur in Montmartre, a stone turret in the foreground

Paris from the Sacré-Cœur, Montmartre. Photo Pline, CC BY-SA 3.0, via Wikimedia Commons, cropped.

Your pixel stays in your organisation.

On Snapchat nothing changes owner when you run on our accounts.

Your pixel, your Public Profile and your catalog stay in your organisation, and we only use what you share.

In your organisation
  • Your pixel
  • Your Public Profile
  • Your catalog

Who else covered it.

Written up in the trade press by Digiday, and on the blog of Marguerite Social Ads.

Run by Snap.

Clippings

Trade press

Blog

Testing Snapchat this quarter?

Tell us the vertical and the markets. Your pixel stays yours.

I was at Snap in Paris

Prefer WhatsApp? We’re there too.

The Adtucon toucan pointing