Snap Performance Summit Stockholm 2025. A day after Paris, the Nordics.

Stockholm, 17 September 2025. Snap’s Performance Summit, on buying Snapchat for results.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

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On the record
  • ShowSnap Performance Summit
  • WhereStockholm
  • When17 September 2025
  • We wereOur team was there
Riddarholmen and Gamla stan seen from the City Hall tower in Stockholm

Riddarholmen from the City Hall tower, Stockholm. Photo Benoît Derrier, CC BY-SA 2.0, via Wikimedia Commons, cropped.

Budgets that move by themselves.

Next to Sponsored Snaps, Snap talked about Smart Budget and Value Optimization, the tools that move spend between campaigns and bid on the value of a conversion.

Next to Sponsored Snaps
  • Smart Budgetspend between campaigns
  • Value Optimizationthe value of a conversion

Snap can say no.

Snap can reject an ad for any reason it likes, and it reviews your ad the same way on any account.

When it does, we read the reason with you and tell you what to change.

Stockholm City Hall seen across the water from Riddarholmen

Stockholm City Hall. Photo Arild Vågen, CC BY-SA 3.0, via Wikimedia Commons.

Who else covered it.

Written up in the trade press by Digiday.

Run by Snap.

Clippings

Had an ad rejected on Snap?

Send the rejection and the creative. We read it with you.

I was at Snap in Stockholm

Prefer WhatsApp? We’re there too.

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