Snap Performance Summit Stockholm 2025. A day after Paris, the Nordics.
Stockholm, 17 September 2025. Snap’s Performance Summit, on buying Snapchat for results.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

- ShowSnap Performance Summit
- WhereStockholm
- When17 September 2025
- We wereOur team was there

Riddarholmen from the City Hall tower, Stockholm. Photo Benoît Derrier, CC BY-SA 2.0, via Wikimedia Commons, cropped.
Budgets that move by themselves.
Next to Sponsored Snaps, Snap talked about Smart Budget and Value Optimization, the tools that move spend between campaigns and bid on the value of a conversion.
- Smart Budgetspend between campaigns
- Value Optimizationthe value of a conversion
Snap can say no.
Snap can reject an ad for any reason it likes, and it reviews your ad the same way on any account.
When it does, we read the reason with you and tell you what to change.

Stockholm City Hall. Photo Arild Vågen, CC BY-SA 3.0, via Wikimedia Commons.
Who else covered it.
Written up in the trade press by Digiday.
Run by Snap.
- DigidayTrade press, September 2025Snap’s offering incentives to boost uptake of its Sponsored Snaps (opens in a new tab)
Lists Stockholm on 17 September among the invite-only Performance Summit stops, where Snap pushed Sponsored Snaps, Smart Budget and Value Optimization to ad buyers.
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I was at Snap in StockholmPrefer WhatsApp? We’re there too.
