Snap Performance Summit London 2025. The chat tab, pitched to buyers.
London, 24 September 2025. Snap’s Performance Summit came here the day before Amsterdam.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowSnap Performance Summit
- WhereLondon
- When24 September 2025
- We wereOur team was there
Coal Drops Yard, King’s Cross, London. Photo Andy Li, CC0, via Wikimedia Commons.
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A year of Sponsored Snaps.
Snap had launched Sponsored Snaps almost a year before, and that week it was working to get more advertisers into the chat tab.
Digiday wrote about that push the day the summit was in London.
The summit put the format at the centre.
Tower Bridge at dusk, London. Photo Benh LIEU SONG, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Top ups through a person, for now.
On Snapchat your manager handles top ups today.
Top ups go through your manager until Snapchat joins the Adtucon Platform in early 2027, and you see where your balance went.
Who else covered it.
Written up in the trade press by Digiday.
Run by Snap.
- DigidayTrade press, September 2025Snap’s offering incentives to boost uptake of its Sponsored Snaps (opens in a new tab)
Sponsored Snaps were a key focus of the summit tour, from Los Angeles on 4 September to London on the 24th and Amsterdam on the 25th, alongside Smart Budget and Value Optimization.
Topping up Snapchat often?
Tell us how often and how much. We set it up with your manager.
I was at Snap in LondonPrefer WhatsApp? We’re there too.
