Snap Performance Summit Amsterdam 2025. The last stop of the tour.
Amsterdam, 25 September 2025. Snap’s September tour of six cities ended here, the day after London.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowSnap Performance Summit
- WhereAmsterdam
- When25 September 2025
- We wereOur team was there
Canal houses, Amsterdam. Photo Nan Palmero, CC BY 2.0, via Wikimedia Commons, cropped.
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What Snap offered that week.
Snap was working to convince performance buyers that its app could compete with the bigger platforms on results.
The day before Amsterdam, Digiday reported that Snap was offering advertisers incentives to buy Sponsored Snaps, the ads in the chat tab. On a slide Digiday had seen, Snap’s terms that September were 25% off those buys up to $75,000, for a commitment of at least $50,000 from newer advertisers and $200,000 from established ones, one per brand.
What Snap reads closely.
Snap is strict on anything aimed at younger users.
Supplements and over-the-counter medicines need Snap’s pre-approval, and weight loss ads must target 18+. We tell you what Snap will ask before you top up.
The Magere Brug, Amsterdam. Photo C messier, CC BY-SA 4.0, via Wikimedia Commons.
Who else covered it.
Written up in the trade press by Digiday.
Run by Snap.
- DigidayTrade press, September 2025Snap’s offering incentives to boost uptake of its Sponsored Snaps (opens in a new tab)
Sponsored Snaps were a key focus of Snap's Performance Summit tour for invited ad execs, with London on 24 September and Amsterdam the next day still to come.
Selling something Snap reads closely?
Tell us the product and the market. You hear Snap’s rules first.
I was at Snap in AmsterdamPrefer WhatsApp? We’re there too.
