We Make Future 2025. Seven hundred stands, ninety countries.
BolognaFiere, 4 to 6 June 2025. Our team was back at WMF in Bologna.
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The Canale delle Moline, Bologna. Photo Marcamps, CC BY-SA 4.0, via Wikimedia Commons.
- ShowWMF We Make Future
- WhereBolognaFiere
- When4-6 June 2025
- We wereOur team was there
A fair on AI and digital.
Sky TG24 described it as the largest international fair on artificial intelligence, technology and digital innovation.
More than a hundred events, and over a thousand speakers, investors and changemakers from more than ninety countries.
The portico of San Luca, Bologna. Photo Palickap, CC BY-SA 4.0, via Wikimedia Commons, cropped.
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Agencies on the floor.
More than 700 sponsors and exhibitors filled the halls, from companies that put AI into business processes to digital agencies and e-commerce platforms.
Federico Faggin, NVIDIA, the European Space Agency and Klarna were on the programme.
Friday evening.
It’s Friday evening and the Business Manager your accounts hang off gets restricted. The campaigns that pay for the month are dark.
With us there’s a person on chat with a name, and you hear what the platform told us.
Who else covered it.
Written up in the local press by InCronaca and il Resto del Carlino, in the press by Sky TG24, discussed on the podcasts Facilitabile and SHOWTIME, covered by the creator Red Ronnie, and by 4 others.
Run by Search On Media Group.
WMF We Make Future 2025, official pageOrganiser (opens in a new tab)Local press
- InCronacaJune 2025IA e arte. L'importanza di mantenere il controllo (opens in a new tab)
Walks past robot dogs, a piano-playing robot and a jetpack flight, and reports that the winners of the Saremo IA Music Festival, 27 singers made with AI by the firm Loop, were awarded at the fair.
- il Resto del CarlinoMay 2025We Make Future, a BolognaFiere per scoprire l’intelligenza artificiale (opens in a new tab)
Previews over a hundred themed events, with Nvidia's John Wesley, Ducati CEO Claudio Domenicali, Federico Faggin and Cardinal Matteo Zuppi among the guests.
- InCronacaMay 2025Bologna sogna di essere capitale dell'IA (opens in a new tab)
At the presentation, mayor Matteo Lepore recalls that Bologna spent over 50 million euros to power the Leonardo supercomputer, ahead of a fair with over 90 stages and more than 700 exhibitors.
13 more clippings
Press
- Sky TG24June 2025We Make Future 2025 a Bologna: date, programma e ospiti (opens in a new tab)
Previews the 4-6 June edition at BolognaFiere with over 100 themed events and more than 1,000 changemakers, investors and speakers.
Trade press
- Red Hot CyberJune 2025Bologna brucia di futuro: quando 70.000 visionari ridisegnano il domani (opens in a new tab)
Reports that Singapore's Invigilo AI won the startup competition's ticket to San Francisco and Electra Vehicles the audience prize, and recounts Carlo Lucarelli's talk on the Uno Bianca gang.
- EngageMay 2025AI, web marketing, startup e cultura: tutto pronto per il WMF - We Make Future (opens in a new tab)
Names the six Startup Competition finalists, from Alba Robot to CircularPlace, and Mainstage guests including Al Jazeera's Jana El Messelmani and war reporter Plestia Alaqad.
Podcasts
- FacilitabileJune 2025FACILITABILE, l'audio racconto del We Make Future e della fine di un percorso di workshops (opens in a new tab)
The hosts recount their workshop at the Bologna fair, «Io, noi, gli altri e la facilitazione», run with Dixit cards and the card game Imagine.
- SHOWTIMEMay 2025Cosmano Lombardo, il presente e il futuro raccontati da We Make Future (opens in a new tab)
Alessandro Iannacci interviews Cosmano Lombardo, WMF's creator and CEO, for Nettuno Bologna Uno about the 4-6 June edition at BolognaFiere.
Creator
- Red RonnieJune 2025WMF ecco il futuro, con Syusy Blady, Marco Montemagno, robot e Puglia - Bologna 5.6.25 (opens in a new tab)
Red Ronnie visits the fair with Syusy Blady and meets Marco Montemagno, Rocco De Franchi, who collected an innovation award for Puglia, and a robot that could not make a coffee.
Blog
- Fiscal FocusJune 2025We Make Future 2025, numeri record a Bologna e debutto di TEO, la prima IA fiscale firmata Fiscal Focus (opens in a new tab)
Reports a close on 6 June with over 1,000 speakers and 700 exhibitors, and the debut of TEO, the tax AI Fiscal Focus built with Shakazamba.
Institution
- Regione Emilia-RomagnaMay 2025Un futuro necessario - Scenari futuri delle Digital Humanities e del Digital Heritage (opens in a new tab)
The Emilia-Romagna Region announces its 4 June session in pavilion 21 on digitising cultural heritage, with projects funded by its call such as the Cineteca di Bologna's Villani photo archive.
Exhibitor
- EURidGet ready for We Make Future 2025 in Bologna (opens in a new tab)
EURid invites visitors to a car game at its booth C18 in Pavilion 30 on the mornings of 4 and 6 June.
From the organiser
- Money.itJune 2025WMF e open innovation, il successo dell’edizione 2025 (opens in a new tab)
Says the ICE agency arranged over 1,800 B2B meetings with 70 venture capitalists from 16 countries, and about 30% of exhibitors came from abroad.
- AdnkronosJune 2025We Make Future, Bologna è internazionale ma la Regione deve fare di più (opens in a new tab)
At the opening, founder Cosmano Lombardo says the fair had been about to move abroad and asks the Emilia-Romagna Region to take a further step.
- ANSAJune 2025Faggin, l'IA del futuro sarà l'assistente degli scienziati (opens in a new tab)
Federico Faggin, a guest at the fair, says AI will be an assistant to scientists and that the final decision must stay with people.
- impact4innovationMay 2025WMF un evento Trasformativo. Startup Competition: palco internazionale dell’innovazione di impatto (opens in a new tab)
A 26-minute episode on the 2025 edition in which Search On Media Group innovation manager Marco Lotito explains the Startup Competition.
Who do you call on a Friday night?
Tell us your platforms and your monthly spend. A person answers.
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