We Make Future 2024. The festival left the coast.
BolognaFiere, 13 to 15 June 2024. More than ninety training stages and over a thousand speakers.
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- ShowWMF We Make Future
- WhereBolognaFiere
- When13-15 June 2024
- We wereOur team was there
Bologna from the Asinelli tower. Photo Prugna, CC BY-SA 4.0, via Wikimedia Commons, cropped.
From Rimini to BolognaFiere.
After its Rimini years, WMF moved to the BolognaFiere district.
The trade floor was split into districts for AI, eSports, robotics, start-ups and publishing.

The Neptune Fountain at dusk, Bologna. Photo Lary3lary, CC BY-SA 4.0, via Wikimedia Commons.
Google and OpenAI on the mainstage.
Ten stages were on AI, and the mainstage had people from Google and OpenAI.
The exhibitors ran from tech companies and start-ups to e-commerce, martech and marketing automation, with more than 3,000 open innovation people from ninety countries.
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Who else covered it.
Written up in the local press by il Resto del Carlino, in the trade press by Innovando News, discussed on the podcasts TheVisual and Mare a Sinistra, filmed by alanews, written up on the blog of INSME, and by one other.
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WMF We Make Future 2024, official pageOrganiser (opens in a new tab)Local press
- il Resto del CarlinoDecember 2023We Make Future, la fiera sull’Innovazione tecnologica e digitale sbarca a Bologna (opens in a new tab)
Covers the move announced with mayor Matteo Lepore and BolognaFiere president Gianpiero Calzolari, expecting 670 exhibitors and over 2,000 startups in June.
Trade press
- Innovando NewsJune 2024“We Make Future” 2024: when the future is on stage in Bologna (opens in a new tab)
Counts over 600 exhibitors from more than 90 countries at the first Bologna edition, with Enrico Mentana and Milena Gabanelli on the main stage.
Podcasts
- TheVisualJune 2024La mia prima volta come speaker al We Make Future di Bologna, di obiettivi e forza d’animo (opens in a new tab)
The host tells how a goal set in January became her first time as host and speaker on a stage at We Make Future in Bologna six months later.
10 more clippings
- Mare a SinistraJuly 2024Luca Urban - Pirelli - Ep.19 (opens in a new tab)
From the Puglia Region's series on its presence at the 2024 edition, a seven-minute talk with Luca Urban, Pirelli's group head of enterprise solutions and corporate platforms, hosted by Francesca Pedico.
Video
- alanewsJune 2024Apre Wmf a Bologna, 'piattaforma di costruzione del futuro' (opens in a new tab)
Opening-day report with interviews of founder Cosmano Lombardo, Emilia-Romagna president Stefano Bonaccini and Gellify's Francesca Mingardi.
Blog
- INSMEJune 2024INSME at We Make Future 2024 (opens in a new tab)
The SME network counts over 70,000 participants from more than 90 countries, its members Bulgarian SME Promotion Agency, SACE and EURid among them.
Institution
- Comune di BolognaDecember 2023WMF - We Make Future si sposta a Bologna: nuova sede per la Fiera Internazionale sull’Innovazione Tecnologica e Digitale (opens in a new tab)
The city's release on the move, in which BolognaFiere president Gianpiero Calzolari sets the fair's 60,000 visitors against similar events with over 70,000 in Lisbon and 150,000 in Paris.
Exhibitor
- ETTCTE Genoa at We Make Future 2024 (opens in a new tab)
ETT says CTE Genoa would exhibit in the pavilion of the Ministry of Enterprise and Made in Italy at the 12th edition.
From the organiser
- ANSAMay 2024Full immersion nell'innovazione, We Make Future a Bologna (opens in a new tab)
Previews AI, e-sports, an electric test drive and drones, with over 90 countries, over 600 sponsors and exhibitors and Bologna as host at least through 2026.
- Rolling Stone ItaliaMay 2024We Make Future Music Fest: a Bologna l’innovazione passa anche per la musica (opens in a new tab)
Lists the WMF Music Fest 2024 bill, opened by Fatoumata Diawara on 13 June, with Manuel Agnelli, Dardust, Colapesce Dimartino and Gaia.
- Startups MagazineApril 2024We Make Future presents its 2024 edition (opens in a new tab)
Reports the edition being presented in Brussels, with over 100 activities and investor delegations from Qatar, Bahrain and the UAE.
- Startup ReporterDecember 2023WMF – We Make Future Moves to Bologna (opens in a new tab)
Announces that WMF moves to BolognaFiere for the next three years, starting with the 13-15 June 2024 edition.
- BolognaTodayDecember 2023L'innovazione trasloca da Rimini sotto le Due Torri: arriva la fiera "We Make Future" (opens in a new tab)
Reports the fair leaving Rimini after nine editions for three years at BolognaFiere, after a last edition with 60,000 visitors and 670 exhibitors.
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