Social Media Day 2026. Back to La Boca, two years on.
Usina del Arte, Buenos Aires, 3 June 2026. Our team was back at Social Media Day.
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- ShowSocial Media Day
- WhereUsina del Arte, Buenos Aires
- When3 June 2026
- We wereOur team was there
Inside the Usina del Arte, Buenos Aires. Photo Mauricio V. Genta, CC BY-SA 3.0, via Wikimedia Commons, cropped.
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More than a day of talks.
The organisers said Social Media Day had grown past its old format into an ecosystem that links professionals, brands, schools and the people who lead marketing, technology and communication.
The 2026 edition ran in the room and online for the Spanish-speaking world.
- Professionals
- Brands
- Schools
- The people who lead marketing, technology and communication
Creativity and audiences.
The speakers covered digital trends, creativity, AI applied to marketing, social networks and audiences, with a panel on communication and innovation and talks from insurance, telecoms and fast food.
A painted tin house, La Boca. Photo Luis Argerich, CC BY 2.0, via Wikimedia Commons, cropped.
Country by country, on X.
A Spanish-speaking audience spans twenty countries.
On X your manager handles your top ups and checks your vertical country by country before you launch.
Who else covered it.
Written up in the trade press by Revista Mercado, and filmed by Noticias (d).
Run by Digital Interactivo.
Social Media Day 2026, official pageOrganiser (opens in a new tab)Trade press
- Revista MercadoJune 2026Social Media Day Buenos Aires reunió a más de 2000 personas con agenda centrada en IA (opens in a new tab)
More than 2,000 people followed in person and online; Gustavo Mames of Interactivity opened, and an AI panel brought together Accenture, Perfil and Interact Argentina.
Video
- Noticias (d)June 2026Silvina Seiguer con Noticias (d) en el Social Media Day Buenos Aires (opens in a new tab)
Interview filmed at the 3 June edition with Agens' Silvina Seiguer, who gave a talk with Ximena Díaz Alarcón on the deadly sins brands commit in their branding.
From the organiser
- A24June 2026Últimos cupos para el Social Media Day Buenos Aires (opens in a new tab)
Last call before the 3 June edition at the Usina del Arte, open from 12:00 to 20:00, with talks available afterwards through an on-demand pass.
3 more clippings
- La CapitalJune 2026El Social Media Day Buenos Aires convocó a más de dos mil personas (opens in a new tab)
Reports that the 16th edition drew more than 2,000 people between the Usina del Arte and the online stream.
- Insider LatamJune 2026Social Media Day Buenos Aires: la inteligencia artificial impulsa una nueva etapa de la comunicación (opens in a new tab)
Organiser Adriana Bustamante on the move from social media in 2010 to AI; the agenda added streaming and sports marketing with the Argentine Football Association ahead of the World Cup.
- IAB ArgentinaApril 2026Social Media Day Buenos Aires 2026: el ecosistema de marketing, tecnología y comunicación con nueva edición (opens in a new tab)
Announces the 3 June edition at the Usina del Arte, with Gustavo Mames of Interactivity first among the speakers and panels on AI skills and on marketing for the World Cup.
Running across Latin America?
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