Social Media Day 2024. An afternoon in La Boca on social.
Usina del Arte, Buenos Aires, 27 June 2024. Our team was at Social Media Day.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowSocial Media Day
- WhereUsina del Arte, Buenos Aires
- When27 June 2024
- We wereOur team was there
Usina del Arte, La Boca, Buenos Aires. Photo Laura Valerga, CC BY-SA 3.0, via Wikimedia Commons, cropped.
Fourteen years of it.
Social Media Day is a day on trends in social media, held across Argentina, from Córdoba and Rosario to Mendoza and Neuquén.
Digital Interactivo runs it, and in 2024 the Buenos Aires edition was its fourteenth, at the Usina del Arte in La Boca and on a live stream for the Spanish-speaking world.
TikTok and the culture.
The speakers took on AI applied to marketing, TikTok and its effect on culture, branded content, digital commerce and influencers, with cases from known brands.
The Riachuelo and the transporter bridge, La Boca. Photo Falk2, CC BY-SA 3.0, via Wikimedia Commons, cropped.
Careful with younger audiences.
TikTok is strict on anything that could reach younger users, and its rules change market by market.
Tell us the product and the market, and we check before you pay.
Who else covered it.
Written up in the local press by iProUP, in the press by La Capital, in the trade press by Insider Latam, and by the institution Canal de la Ciudad.
Run by Digital Interactivo.
Social Media Day 2024, official pageOrganiser (opens in a new tab)Local press
- iProUPJune 2024Así fue el 14° Social Media Day en Buenos Aires: conocé todos los detalles del evento (opens in a new tab)
Covers the 14th edition at Usina del Arte with talks from TikTok, Meta, Arcos Dorados and Naranja X, and Arcos Dorados saying 85% of its staff are aged 16 to 24.
Press
- La CapitalJune 2024Cuenta Regresiva para el Social Media Day Argentina en Buenos Aires (opens in a new tab)
Countdown to the 14th edition on 27 June, with speakers from TikTok, Arcos Dorados, Naranja X, Meta, Hogarth and Duh Creators.
Trade press
- Insider LatamJune 2024El Social Media Day Argentina confirmó a los oradores de su edición 2024 (opens in a new tab)
Lists the 2024 speakers, among them Gustavo Buchbinder of Webar and Be Influencers, TikTok's María Laura Peró and Meta's Lucila Errea and Martín Enriquez.
6 more clippings
- Insider LatamJune 2024Argentina: Clarín dijo presente en el Social Media Day 2024 (opens in a new tab)
Clarín commercial manager Hernán Baccaro, on the digital media panel, describes building a YouTube audience through streaming and the paper's alliance with Blender.
- Insider LatamJuly 2024Social Media Day Argentina profundizó sobre tendencias digitales y redes sociales (opens in a new tab)
Recap of the 14th edition on 27 June, with more than 1,000 attendees at the Usina del Arte and an opening talk by Gustavo Buchbinder on four new principles of digital marketing.
Institution
- Canal de la CiudadJune 2024Social Media Day 2024: evento que reúne a expertos en comunicación y redes sociales│DPZT│18-06-24 (opens in a new tab)
On the city's public channel, Valeria Oyuela of Duh Creators previews the 27 June edition at Usina del Arte, with talks from 13:30 and her own session on influencer marketing.
From the organiser
- Barrios VecinalesJune 2024Expertos en comunicación y redes sociales se reúnen en la Usina del Arte en el Social Media Day 2024 (opens in a new tab)
City neighbourhood site previewing the 27 June edition, 13:30 to 19:30, where Studio23.ar was to present the TikTok case of the national team film Muchachos.
- InfobaeJuly 2024Social Media Day 2024: cómo captar la atención del usuario entre tantos contenidos (opens in a new tab)
Recap of the 14th edition with Naranja X on its case from the Copa de la Liga, Arcos Dorados on an internal channel for its 16,000 staff, and a media panel with Infobae, El Cronista, Clarín and Perfil.
- IAB ArgentinaMay 2024Social Media Day Argentina: llega la edición 2024 del evento sobre tendencias digitales y redes sociales más importante del país (opens in a new tab)
Announces the 14th edition on 27 June at the Usina del Arte, with streaming to Spanish-speaking countries and talks on AI in marketing, TikTok and branded content.
Does your audience skew young?
Tell us the product and the market. We check TikTok’s rules first.
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