Shoptalk Europe 2025. Less prediction, more proof.
Fira Barcelona Gran Via, 2 to 4 June 2025. A third Shoptalk in Barcelona for our team.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowShoptalk Europe
- WhereFira Barcelona Gran Via
- When2-4 June 2025
- We wereOur team was there
A recalibration.
ClickZ called the 2025 edition a recalibration.
AI, loyalty and retail media were still the words on every stage, and the leaders spent their time on how to make them work.
Barcelona from Tibidabo. Photo Lluís Ferrer, CC0, via Wikimedia Commons.
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The Torre Glòries at night, Barcelona. Photo Alvesgaspar, CC BY-SA 4.0, via Wikimedia Commons.
Honest about the pilots.
On the tech side the talk was of results, and leaders said openly what was still a pilot.
AI had real uses, WhatsApp agents that sell and stock tools on live data. A Swedish grocer wrote afterwards that the expo floor was full of retail media vendors. Rituals, Nestlé, Levi’s, H&M, IKEA and Danone were on stage.
- Rituals
- Nestlé
- Levi’s
- H&M
- IKEA
- Danone
A warning before it runs dry.
Knowing what works also means knowing when the money stops. Our panel warns you before your wallet runs out.
It needs three days of spend before it can, so in your first days keep your own eye on it.
Who else covered it.
Discussed on the podcasts Omni Talk Retail, The FMCG Guys, Growth: el podcast de Product Hackers, E-Commerce Dudes and Le Café de l'e-commerce, covered by the creator The Retail Nomad, and by 4 others.
Run by Hyve Group.
Trade press
- Mercado&ConsumoJune 2025Shoptalk Europe: feira que une indústria europeia, varejo e estrutura robusta de reuniões (opens in a new tab)
In a Brazilian retail title, consultant Ticiana Mártyres describes the 2025 meeting formats, TableTalks of six to eight people and 15-minute MeetUps across 700 tables, plus a free on-site creche.
Podcasts
- Omni Talk RetailJune 2025Shoptalk Europe 2025: TikTok Shop Dominates, AI Gets Agentic & Store Teams Win Big (opens in a new tab)
Recorded on the Barcelona stage, the episode covers TikTok Shop's growth, agentic AI and Mars moving 70% of its media spend to digital, with Shoptalk's Ben Miller and Adam Plom.
- The FMCG GuysJune 2025249. Rudolf Schneider (Head of Amazon Ads Europe), Alexis Marcombe (CEO at Unlimitall) and Katrina Smart (VP at Mars United): The Future of Retail Media, Live from Shoptalk Europe (opens in a new tab)
A live quick-fire panel at the 2025 edition on the future of retail media, from measurement and incrementality to AI and the funnel, with Amazon Ads Europe's Rudolf Schneider, Unlimitail's CEO and Mars United.
9 more clippings
- Growth: el podcast de Product HackersJune 20257 tendencias que cambiarán el futuro del retail | Especial ShopTalk Europe 2025 (opens in a new tab)
Spanish growth agency Product Hackers draws seven trends from the 2025 edition, from AI at the core of retail to unified commerce and retail media's effect on attribution.
- E-Commerce DudesJune 2025#157 Lohnt sich die Shoptalk Europe? + die NdW (opens in a new tab)
Back from the 2025 Barcelona edition, Daniel Höhnke tells why German attendees in particular gain from the trip, citing over 4,500 decision makers from more than 70 countries.
- Le Café de l'e-commerceJune 2025233 - Amazon en mode robot, l'ultra fast fashion au Sénat et Back From Shoptalk Europe (opens in a new tab)
In a weekly news episode the French hosts share what they kept from the 2025 edition, sensory retail, AI-driven CRM and a multisensory customer experience.
Creator
- The Retail NomadJune 2025Technology drives Retail (Shoptalk Europe 2025) Barcelona, Spain (opens in a new tab)
A retail veteran's takeaway from the 2025 show, that new technology now shapes the design and layout of physical stores, with brands using AI, QR codes, RFID and self-checkouts.
Blogs
- AdtelligentJune 2025Shoptalk Europe 2025: Top Retail Media Insights from Barcelona (opens in a new tab)
Ad tech firm Adtelligent found that retailers it had met at the 2024 show while still exploring retail media were running full campaigns across stores and digital by 2025.
- QSICJune 2025Key Takeaways from Shoptalk Europe 2025 (opens in a new tab)
In-store audio firm QSIC's notes from the 2025 show, on retail media networks turning into full-service agencies and incrementality tests becoming the proof advertisers ask for.
- SizebayJuly 2025Shoptalk Europe: Content, Connections & Trends (opens in a new tab)
Sizebay counts over 4,000 participants from more than 70 countries, 25,000 facilitated meetings and 165 speakers at the 2-4 June 2025 edition at Fira Gran Via.
From the organiser
- Retail Technology Innovation HubJune 2025ICA Gruppen’s Oskar Jakobsson talks key Shoptalk Europe 2025 takeaways including change, retail media and AI (opens in a new tab)
ICA Gruppen's Oskar Jakobsson, a speaker at the 2025 edition, found many retail media vendors on the expo floor and saw loyalty and personalisation as a topic for many.
- ClickZJune 2025Shoptalk Europe 2025, In Retrospect (opens in a new tab)
ClickZ's newsletter reads the 2025 edition as a recalibration, with loyalty moving to brand consistency and experiences, AI judged on results, and leaders from H&M, IKEA and Danone on teams over tools.
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