Shoptalk Europe 2024. Five themes, one floor.
Fira Barcelona Gran Via, 3 to 5 June 2024. Our team was back at Shoptalk Europe.
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The Gran Via halls, Fira Barcelona. Photo Zarateman, CC0, via Wikimedia Commons.
- ShowShoptalk Europe
- WhereFira Barcelona Gran Via
- When3-5 June 2024
- We wereOur team was there
Three days for retail.
Shoptalk Europe brings retailers, consumer brands, start-ups, technology companies and investors to Gran Via every June.
In 2024 the programme was built on five themes, AI, brand trust, unified retail, next-generation demand creation and the changing relationships of the trade.
AI from day one.
The first day was about AI, delivery speed and the future of grocery, with a start-up pitch competition on the side.
Amazon, H&M, IKEA, Zalando, Diageo and Procter & Gamble were among the companies on the agenda.

La Barceloneta, Barcelona. Photo DimiTalen, CC0, via Wikimedia Commons.
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Who else covered it.
Discussed on the podcasts Omni Talk Retail, CPG Guys, Le Café de l'e-commerce, BRAVE COMMERCE and The FMCG Guys, covered by the creator The Retail Nomad, and by 3 others.
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Trade press
- FashionUnitedMay 2024De Dimas Gimeno a representantes de Mango, Loewe o H&M: 169 oradores confirman su asistencia a Shoptalk Europe Barcelona (opens in a new tab)
FashionUnited lists 169 confirmed speakers out of 175, from Bimba y Lola, Camper, Abercrombie and All We Wear Group, and over 3,500 retail leaders expected at Fira Gran Via.
Podcasts
- Omni Talk RetailJune 2024Shoptalk Europe 2024 Key Takeaways | Rapid Fire (opens in a new tab)
Recorded live on the show's stage, Chris Walton and Anne Mezzenga run through European retail, unified commerce, AI hype and retail media with Shoptalk's own Ben Miller and Zahra Mohamed.
- CPG GuysJune 2024Shoptalk Europe Omnichannel Retail Recap with The FMCG Guys & The CPG Guys (opens in a new tab)
Sri Rajagopalan and Daniel Torres Dwyer, who attended the June 2024 edition live, are interviewed by Peter VS Bond on its trends, retailer participation and what comes next.
9 more clippings
- Le Café de l'e-commerceJune 2024195 -Shoptalk Europe 2024 à Barcelone (opens in a new tab)
Recorded at the second Barcelona edition, the French hosts cover AI, social commerce and loyalty, with interviews of Algolia CEO Bernadette Nixon and Scayle's Pete Hoffman.
- BRAVE COMMERCEJune 2024Kellanova’s Loretta Franks on How Better Data Leads to Bigger Possibilities Live from Shoptalk Europe (opens in a new tab)
Recorded on 4 June 2024 at the Barcelona show, Kellanova's data chief Loretta Franks on moving 300 IT systems in the split from WK Kellogg Co.
- The FMCG GuysJuly 2024171. Christoph Sterkel, Head of eCommerce Europe at Kellanova: Digital Food Growth (Live from Shoptalk, with guest co-host Sri Rajagopalan from The CPG Guys) (opens in a new tab)
A live episode recorded on stage at the 2024 edition with Kellanova's head of ecommerce Europe on its B2C and B2B routes to consumer, with questions from the audience.
- CPG GuysSeptember 2024Global Media Connect with Uber’s Paul Wright (opens in a new tab)
An interview that originated at Shoptalk Europe in Barcelona in June 2024, in which Uber Advertising's head of international is asked why in-store media has long counted as retail media in Europe.
Creator
- The Retail NomadJune 2024Cutting edge retail technologies at Shop Talk Europe 2024 - Barcelona Spain (opens in a new tab)
A brick-and-mortar retail veteran's look at the technology on show at the 2024 edition, on how data analytics and AI are reaching store design and the whole retail sales cycle.
Blogs
- XebiaJune 2024ShopTalk Europe 2024 - Zusammenfassung (opens in a new tab)
Xebia's recap of the three-day Barcelona show centres on MACH architecture, generative AI and the data foundations retailers need before using it.
- ValtechJune 2024Shoptalk Barcelona: Takeaways from Europe’s top retail tech event (opens in a new tab)
Valtech's retail leads on the 2024 show, including KIKO Milano CEO Simone Dominici warning against putting a digital screen between the customer and the product in stores.
From the organiser
- Coresight ResearchJune 2024Shoptalk Europe 2024 Day Two: AI Dominates the Conversation in Barcelona (opens in a new tab)
Coresight, official research partner of the 2024 edition, sets out its five themes, AI, brand trust, unified retail, demand creation and changing industry relationships.
- ESM MagazineJune 20245 Talking Points From Shoptalk Europe 2024 (opens in a new tab)
European Supermarket Magazine's five points from the 2024 show, from Shoptalk's Ben Miller calling the path to purchase an infinite loop to Just Eat Takeaway on reliable delivery.
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