ICE London 2024. The last ICE in London.
ExCeL London, 6 to 8 February 2024. Our team was at ICE for its London farewell.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowICE London
- WhereExCeL London
- When6-8 February 2024
- We wereOur team was there
ExCeL London, the eastern end. Photo TheFrog001, CC0, via Wikimedia Commons.
Goodbye to ExCeL.
For its last year in London, ICE gathered a record 811 exhibitors from 76 nations on close to 60,000 square metres. The next edition was already set for Barcelona.
Two shows, one building.
ICE counted 45,050 unique visitors, and with iGB Affiliate the week reached 52,345 people from 164 nations. Malta sent the most, then the United States, Bulgaria and Cyprus.
iGB Affiliate ran in the same building, and our stand was there, at the far end of the hall.
- ICE, unique visitors45,050
- With iGB Affiliate52,345
- Nations164
Escalators at the east end of ExCeL London. Photo mattbuck, CC BY-SA 4.0, via Wikimedia Commons, cropped.
The form only you can send.
One platform won’t take a gambling application from an agency at all.
Snapchat asks for written pre-approval with proof of licence for each country, and it takes the form from the advertiser, never from an agency.
We tell you what it needs, and you send it.
Who else covered it.
Run by Clarion Gaming.
ICE London 2024, official pageOrganiser, archived copy (opens in a new tab)- YogonetTrade press, February 2024A ICE deu início à última edição em Londres com um recorde de 811 expositores e milhares de visitantes internacionais (opens in a new tab)
- InterGameTrade press, February 2024Goodbye to London (opens in a new tab)
- CDC GamingTrade press, March 2024ICE attracts record attendance in its farewell event in London (opens in a new tab)
- ICEOrganiser, February 2024A record 811 exhibitors from 76 nations gather for ‘spectacular' last London editions of ICE and iGB Affiliate (opens in a new tab)
Planning Snapchat for gambling?
Send the licence and the countries. We prepare the form with you.
I was at the last London ICEPrefer WhatsApp? We’re there too.
