iGB Affiliate London 2024. Our stand was at the far end.

ExCeL London, 6 to 9 February 2024. The last iGB Affiliate in London, and our stand was at the back of the hall.

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A hall at ExCeL London between two shows, lighting rigs and stand frames on the floor
On the record
  • ShowiGB Affiliate
  • WhereExCeL London
  • When6-9 February 2024
  • We wereExhibitor

A hall at ExCeL London, between two shows. Photo Simon Burchell, CC BY-SA 4.0, via Wikimedia Commons, cropped.

The last London edition.

iGB Affiliate is the iGaming affiliate show that runs next to ICE. 2024 was its last year at ExCeL before both moved to Barcelona. Affiliates, operators’ affiliate programmes, networks and traffic agencies, on a floor that opened on the 7th.

Walk all the way in.

Six of us went. Badges at ExCeL on the 6th, then the stand, then a brunch on the 9th to close the week.

The stand was at the far end of the hall. Whoever reached it had walked past everyone else first.

ExCeL London on the Royal Victoria Dock

ExCeL London, on the Royal Victoria Dock. Photo Liline, CC BY 2.0, via Wikimedia Commons.

Market by market.

The people who walk to the back of a hall usually know what they want. In iGaming that is an answer for each market.

A licence in one country says nothing about the next.

Send the licence and the markets, and we read them one by one.

ExCeL Marina and an old crane on the Royal Victoria Dock

ExCeL Marina, on the Royal Victoria Dock. Photo TheFrog001, CC0, via Wikimedia Commons.

Which markets are on your list?

Send them with your licence. We answer market by market, before you top up.

I was at ExCeL in 2024

Prefer WhatsApp? We’re there too.

The toucan in a white suit, hands joined, ready to listen