ICE Barcelona 2025. ICE moved south.

Fira Barcelona Gran Via, 20 to 22 January 2025. ICE opened in Barcelona for the first time, with our team there.

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The red hotel tower by Toyo Ito at Plaça d'Europa, near Fira Gran Via
On the record
  • ShowICE Barcelona
  • WhereFira Barcelona Gran Via
  • When20-22 January 2025
  • We wereOur team was there

The red tower at Plaça d'Europa, near Fira Gran Via. Photo Zarateman, CC BY-SA 4.0, via Wikimedia Commons, cropped.

From the Docklands to Gran Via.

After its last year in London, ICE moved to Fira Barcelona Gran Via, with iGB Affiliate in the same halls. That week we were at iGB Affiliate too.

The wave-shaped canopy over the main entrance of Fira Barcelona Gran Via

Fira Barcelona Gran Via, the main entrance. Photo Kent Wang, CC BY 4.0, via Wikimedia Commons, cropped.

A record, with a Spanish accent.

Clarion counted 59,101 unique visitors across ICE and iGB Affiliate, 50,019 of them at ICE, above the 52,345 of London the year before.

Spain sent the most, 8,954, then the UK, Malta and Cyprus.

Certified, in plain words.

On an iGaming floor one word about accounts comes up more than any other. Here is what ours means.

Certified is not whitelisted. Real whitelisting is a permission a platform gives, to an account or to an advertiser. Certified is our own check of the account and of your setup, before you spend.

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I was at the first ICE Barcelona

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The toucan giving a thumbs up