IAB NewFronts 2024. Four days of pitches to buyers.
New York, 29 April to 2 May 2024. Our team was back in the city for the NewFronts.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowIAB NewFronts
- WhereVenues across New York City
- When29 April-2 May 2024
- We wereOur team was there
Manhattan from Greenpoint, Brooklyn. Photo John Gillespie, CC BY-SA 2.0, on Flickr, cropped.
Live, across the city.
In 2024 the NewFronts ran as live presentations in venues across New York, four days of new digital video content and ad formats shown to brand marketers and media buyers.
The Flatiron Building, New York. Photo d26b73, CC BY 2.0, on Flickr, cropped.
Publishers, podcasts, streamers.
On the IAB stage the speakers came from streaming, news and podcasts, among them the host of The Daily, Paramount’s head of programmatic and the head of NBCUniversal’s news group.
A channel beside the big auctions.
Video buyers know the big auctions are crowded. Bigo is the channel you add when the usual ones are full of people bidding on the same thing.
It reaches people through its own apps and web platforms, with its own review.
Who else covered it.
Written up in the trade press by Adweek, Deadline, Digiday and TVREV, discussed on the podcasts RBR+TVBR InFOCUS Podcast and The Current Report, and by 2 others.
Run by IAB.
IAB NewFronts 2024, official pageOrganiser (opens in a new tab)Trade press
- AdweekMay 20243 Big Takeaways From 20 Companies Shaping the Future of TV Advertising (opens in a new tab)
Three takeaways from the 20 companies on the IAB Main Stage at Convene, 225 Liberty Street, where David Cohen said digital video is the future of video.
- DeadlineMay 2024TikTok-ByteDance President Blake Chandlee Rips U.S. Push For A Ban, Declaring To Roomful Of Advertisers, “We Are Not Backing Down” (opens in a new tab)
Blake Chandlee opened TikTok's second NewFronts pitch by calling the sell-or-ban law unconstitutional and saying a ban would devastate 7 million businesses.
- DigidayMay 2024NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO (opens in a new tab)
Day three of the 2024 week, on ad tech and companies reaching Hispanic and LGBTQ+ audiences, with an interview of IAB CEO David Cohen on NewFronts versus Upfronts.
7 more clippings
- TVREVApril 2024What We Know About The 2024 IAB NewFronts (opens in a new tab)
Preview of the four days from 29 April to 2 May, with Google opening the week and the IAB Main Stage back on 1 May, hosted by Alfonso Ribeiro.
- Radio & Television Business ReportApril 2024The 2024 IAB NewFronts Start on April 29. What To Expect? (opens in a new tab)
Preview of the sessions, from a first-day talk on the streaming transformation with NBCUniversal and Paramount to a news session with NBCU's César Conde and NPR's Katherine Maher.
- DeadlineApril 2024News CEOs Talk Of Headwinds In Biz As AI, Misinformation And Audience Avoidance Challenge Traditional Media (opens in a new tab)
The opening-day panel of news chiefs from CNN, The New York Times, the BBC and NBCU, where CNN's Mark Thompson warned AI could disintermediate publishers if they get it wrong.
Podcasts
- RBR+TVBR InFOCUS PodcastMay 2024The InFOCUS Podcast, NewFronts Edition: LATV (opens in a new tab)
Recorded by phone with LatiNation Media's Andrés Palencia and Bruno Ulloa after their LATV presentation at Convene in lower Manhattan on 1 May 2024, on how LATV grew beyond a TV station for young Latinos.
- The Current ReportMay 2024IAB, news publishers push how news is good for advertisers at NewFronts (opens in a new tab)
The Trade Desk's news brand The Current led its weekly roundup with the 2024 NewFronts, where IAB CEO David Cohen explains why the case for advertising alongside news resonates with marketers in an election year.
Blog
- DigitasMay 2024IAB NewFront Recap 2024 (opens in a new tab)
Digitas' recap of the 2024 week, from Snapchat's creator programme with Issa Rae to its own private NewFront for clients and partners.
From the organiser
- IABMay 2024IAB NewFronts 2024: A Glimpse into the Evolving Digital Landscape (opens in a new tab)
IAB's own account of the 2024 week, with Meghan Trainor, Jessica Alba and Anna Wintour on stage and collaboration as its overall message.
Looking past the crowded auctions?
Tell us the geos and the vertical. We tell you if Bigo fits.
I was at the NewFronts 2024Prefer WhatsApp? We’re there too.
