IAB NewFronts 2022. A week about streaming.
New York, 2 to 5 May 2022. The NewFronts were back in the city.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
Stream On.
The NewFronts are the week IAB, the Interactive Advertising Bureau, gives to digital video. Publishers and platforms present their new programming and ad formats to brands, agencies and media buyers.
In 2022 it also ran online, under the theme Stream On.
New ways to count.
The agenda went to new ways of measuring and valuing inventory, to creative built for digital, and to content that reflects its audience.
IAB opened the week with its yearly report on video ad spend, and on the 4th its Inclusion Institute gave the stage to minority owned media.
Central Park and Midtown, New York. Photo Henning Klokkeråsen, CC BY 2.0, on Flickr, cropped.
Relevance can beat a bigger bid.
Meta writes it in its own help pages.
That part of the auction is creative work, and it is the same on any account.
An ad that’s more relevant to a person can win an auction against ads with higher bids.
Who else covered it.
Written up in the trade press by Adweek, Deadline, Next TV and The Hollywood Reporter, and filmed by Beet.TV.
Run by IAB.
IAB NewFronts 2022, organiser’s newsOrganiser (opens in a new tab)Trade press
- AdweekMay 2022The Most Memorable Moments from the 2022 NewFronts (opens in a new tab)
Adweek's round-up of the first in-person week since 2019, from a livestream outage during YouTube's opening to Amy Poehler learning Twitch at Amazon's event.
- DeadlineMay 2022Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person Blitz (opens in a new tab)
On the opening day of the first in-person NewFronts in New York since 2019, IAB put 2021 connected TV ad spending at 15.2 billion dollars, up 57%, with 21.2 billion forecast for 2022.
- DeadlineMay 2022Amazon’s Rising Clout In Streaming Ad Business Steps Into Spotlight At NewFronts (opens in a new tab)
Amazon's first in-person NewFront, at Lincoln Center's David H. Koch Theater after a virtual debut in 2021, opened with a ballerina and the Blue Angels Drum Line, with Amy Poehler as host and weekly NFL games as the big draw for advertisers.
5 more clippings
- Next TVApril 2022NewFronts Agenda Set With ‘Stream On’ Theme for Event (opens in a new tab)
The agenda under the theme Stream On, opening on 2 May with YouTube and MediaLink, three days in person and online and a Thursday online only.
- The Hollywood ReporterMarch 2022Snap to Host First In-Person NewFronts Presentation in May (opens in a new tab)
Snap announced its first in-person NewFronts presentation for 3 May 2022 at Jazz at Lincoln Center, with CEO Evan Spiegel among the presenters and Snap Originals and AR on the agenda.
- AdweekDecember 2021IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry (opens in a new tab)
IAB set the 2022 NewFronts for the week of 2 May as a hybrid event, its first in-person presentations since 2019, and announced the first PlayFronts for gaming.
- Next TVDecember 2021NewFronts Scheduled To Be Held In May and In Person (opens in a new tab)
The 2022 NewFronts would run the week of 2 May with the first days planned in person and the sessions streamed for remote viewing.
Video
- Beet.TVMay 2022Stream On: IAB NewFronts Goes Hybrid In CTV Boom (opens in a new tab)
Published on the opening day, a video interview with IAB CEO David Cohen on the 2022 edition, themed Stream On and run 2 to 5 May as a hybrid event, with connected TV as the driving force behind the theme.
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