IAB Connect, December 2025. Creators, brands and the rules between them.
StartGate, Istanbul, 10 December 2025. A second IAB Connect that year for our team.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowIAB Connect, Influencer Marketing
- WhereStartGate, Istanbul
- When10 December 2025
- We wereOur team was there
Influencer marketing, layer by layer.
IAB Türkiye gave this meeting to influencer marketing, with brands, agencies, content creators and influencers in one room.
The talks went from data and insight to storytelling, ethics and transparency.
Dolmabahçe and the Bosphorus, Istanbul. Photo ArildV, CC BY 3.0, via Wikimedia Commons, cropped.
A market that kept growing.
The head of IAB’s influencer marketing board said Turkey had closed 2024 with 6.27 billion lira invested in influencer marketing, and that the sector was still growing in 2025.
Rumelihisarı on the Bosphorus, Istanbul. Photo Jorge Láscar, CC BY 2.0, via Wikimedia Commons, cropped.
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A creator’s code, your account.
On TikTok a creator can let a brand run their video as a Spark Ad, with a code.
That is the creator’s permission, and it has nothing to do with whose ad account runs it.
Who else covered it.
Written up in the local press by CNN Türk.
Run by IAB Türkiye.
- CNN TürkLocal press, December 2025Influencer pazarlaması IAB Connect’te masaya yatırıldı (opens in a new tab)
Held at StartGate with creators Duygu Özaslan and Tuna Tavus on a panel; IAB's influencer committee chair put Turkey's 2024 influencer spend at 6.27 billion lira.
Running creator videos as ads?
Tell us the platform and the creators’ markets.
I was at IAB Connect in DecemberPrefer WhatsApp? We’re there too.
