IAB Connect 2025. A day on AI, at a university.
İstanbul Bilgi University, 24 September 2025. The hall was full of people from the trade.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
santralistanbul, Istanbul Bilgi University. Photo Kurmanbek, CC BY-SA 4.0, via Wikimedia Commons.
- ShowIAB Connect, AI in Digital Marketing
- Whereİstanbul Bilgi University
- When24 September 2025
- We wereOur team was there
AI in digital marketing.
This IAB Connect was about artificial intelligence in digital marketing.
The chair of IAB Türkiye opened, saying the Connect meetings exist to feed the industry what it needs to know about new fields.
Marketing uses it most.
He quoted McKinsey research that put marketing and sales first among the departments using AI, at 42%.
The speakers then took the transformation apart piece by piece.
The santralistanbul campus, Istanbul. Photo Mertozuak at Turkish Wikipedia, CC BY 4.0, via Wikimedia Commons, cropped.
,_L1_Bld_(right).jpg){kind=link}
More creatives, more ads.
AI makes creatives faster than any team can review them.
On Meta the ad limit sits on the Page, from 250 ads to 20,000, and it grows with your biggest spending month.
Who else covered it.
Written up in the local press by Posta, and covered by the creator Volkan Ormanlı.
Run by IAB Türkiye.
Local press
- PostaSeptember 2025“IAB Connect: Dijital Pazarlamada Yapay Zeka” etkinliğinde sektörün geleceği konuşuldu (opens in a new tab)
Opened by IAB chair Cüneyt Devrim at İstanbul Bilgi University; the head of IAB's AI working group put 2024 digital media spend at 213 billion lira, 74% of all media investment.
Creator
- Volkan OrmanlıJune 2026Moderatörlüğünü yaptığım IAB Connect paneli: Dijital pazarlamada yapay zeka ve yeni fırsatlar (opens in a new tab)
The moderator of one of the panels at İstanbul Bilgi University posts highlights of his session, on the new openings AI brings brands and the change in digital publishing.
Making more creatives than you can run?
Tell us the platform and how many ads you plan.
I was at IAB Connect AIPrefer WhatsApp? We’re there too.
