IAB Connect 2024. What 2025 would look like, a year early.
Bahçeşehir University, Istanbul, September 2024. IAB Türkiye gathered the trade before the last quarter.
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- ShowIAB Connect, Rising Trends
- WhereBahçeşehir University, Istanbul
- WhenSeptember 2024
- We wereOur team was there
Ortaköy, Beşiktaş, on the Bosphorus. Photo Calistemon, CC BY-SA 4.0, via Wikimedia Commons, cropped.
A day on the year ahead.
IAB Connect is the series of meetings the Turkish digital advertising association runs on one subject at a time.
Rising Trends was a full day, in person at the university’s Fazıl Say hall and online, for advertisers, agencies, publishers, ad tech and research firms.
Budgets at least as high as inflation.
An economist opened on the outlook for Turkey, then thirty speakers took the stage.
IAB shared first findings from a survey of Turkish marketing leaders, run with the university’s advertising department.
Most expected their budgets to grow at least as fast as inflation.
The Beşiktaş ferry pier at dusk, Istanbul. Photo vlyalcin, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Meta’s target for the end of 2026.
One trend for any year ahead. Meta wants verified advertisers behind 90% of its ad revenue by the end of 2026.
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Who else covered it.
Written up in the local press by CNN Türk, and in the trade press by Pazarlamasyon.
Run by IAB Türkiye.
Local press
- CNN TürkSeptember 2024Reklam ve pazarlama iletişiminin yükselen trendleri IAB Connect’te ele alındı (opens in a new tab)
Held in hybrid form in Bahçeşehir University's Fazıl Say hall; after a talk on Turkey's economy by economist Murat Sağlam, 30 speakers set out the trends for 2025.
Trade press
- PazarlamasyonOctober 2024Semih Ağalar: Retail medya 3.0 sektörde büyük bir sıçrama yaşatıyor (opens in a new tab)
Interview run around the event with the head of HepsiAd, who lays out its offer in three funnel stages, DSP at the top, on-site display in the middle, sponsored products and product ads at the bottom.
- PazarlamasyonOctober 2024Ayşen Akalın: Yapay zekâ bir trendin ötesinde hayatımıza yerleşecek köklü bir değişim (opens in a new tab)
Interview from the event with IAB board member Ayşen Akalın, who names data and AI as the two forces that will reshape marketing, with retail media and social commerce still growing.
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