eRetail Day México 2026. Discovery commerce reached Mexico.
Auditorio BB, Mexico City, Thursday 15 October 2026. A third eRetail Day for our team.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShoweRetail Day México
- WhereAuditorio BB, Mexico City
- When15 October 2026
- We wereOur team was there
Parque México, Condesa, from above. Photo ProtoplasmaKid, CC BY-SA 4.0, via Wikimedia Commons, cropped.
A thirteenth edition.
The thirteenth eRetail Day México moved to October and to the Auditorio BB, one day in the room.
AMVO opened with its picture of the Mexican digital ecosystem in 2026.
TikTok Shop on the agenda.
TikTok Shop spoke on the era of discovery commerce, where recommendations and content steer what people buy.
Other sessions called AI the connective tissue of unified commerce and asked how to build teams that make it pay.
Jacarandas in Condesa, Mexico City. Photo Lazjak, CC BY-SA 4.0, via Wikimedia Commons.
Our vouchers are ours.
TikTok and Snapchat run their own offers for brand-new advertisers, with their own rules.
The vouchers we issue are a separate thing, on our own terms, printed on our offers page.
- TikTok and Snapchattheir own rules
- Our vouchersour own terms
Who else covered it.
Written up in the local press by UnoTV.
Run by eCommerce Institute.
eRetail Day México 2026, official pageOrganiser (opens in a new tab)Local press
- UnoTVSeptember 2026eRetail Day Latam 2026: el evento que reunirá a líderes de comercio electrónico en México (opens in a new tab)
Gives the full agenda of the day at the Auditorio BB, opening at 9:00 with Marcos Pueyrredon on AI in unified commerce, and speakers from Mastercard, Viva Aerobus and Tiendas Neto.
From the organiser
- Marketing Insider ReviewOctober 2026El eRetail DAY Latam 2026 reúne a más de 1.400 registrados para analizar los principales desafíos del comercio minorista (opens in a new tab)
Post-event report built on the organiser's release: more than 1,400 registrants and over 40 speakers, the joining of physical and digital channels and AI as main threads, and the award winners from OXXO to Walmart.
- DPL NewsSeptember 2026eRetail Day Latam 2026: el principal encuentro del retail digital reunirá en México a los líderes que están redefiniendo el comercio del futuro (opens in a new tab)
Announces the 13th edition on 15 October at the Auditorio BB, co-organised with AMVO, with an AI for Unified Commerce Competition and AMVO's figure of online sales at 17.7% of Mexican retail.
Starting on TikTok Shop ads?
Tell us what you sell on TikTok and your monthly spend.
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