eRetail Day México 2025. Store, WhatsApp and marketplace, one customer.
Espacio R, Mexico City, 3 July 2025. Our team was back at eRetail Day México.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShoweRetail Day México
- WhereEspacio R, Mexico City
- When3 July 2025
- We wereOur team was there
With the online sellers’ association.
The 2025 edition was built with AMVO, the Mexican association of online sellers, which opened the day with its reading of the market.
Online workshops ran on demand around the in-person day.
Paseo de la Reforma, Mexico City. Photo Alejandro Islas Photograph AC, CC BY 2.0, via Wikimedia Commons.
The Palacio de Bellas Artes, Mexico City. Photo Daniel Case, CC BY-SA 3.0, via Wikimedia Commons, cropped.
A customer who jumps channels.
One panel asked how leading brands use AI to follow a customer from WhatsApp to the store to a marketplace without losing the thread.
Coca-Cola’s head of e-commerce spoke on AI in consumer goods, and another keynote on making money from data on marketplaces.
Three platforms in the panel.
Requests and top ups for Meta, Google and TikTok run in our panel.
The other platforms go through your manager for now.
Request them, top them up, see what is left.
Who else covered it.
Written up in the local press by Milenio.
Run by eCommerce Institute.
eRetail Day México 2025, official pageOrganiser (opens in a new tab)Local press
- MilenioJuly 2025E-commerce en México superará al de EU en 2028: AMVO (opens in a new tab)
Filed on 3 July from the event, it quotes AMVO's Daniela Orozco projecting e-commerce at 19% of Mexican retail by 2028, against 18.5% in the United States.
Speaker
- GroovinadsRetail Media en México: cómo activar campañas efectivas con Groovinads Retail Media Network (opens in a new tab)
Recording of the workshop Groovinads prepared for the 2025 edition, led by Sergio Remolina, with a demo of its platform for advertisers and OPPO's success case at Elektra.
From the organiser
- Mexico Business NewsJuly 2025Mexico Leads LATAM eCommerce With 16.1% Retail Share (opens in a new tab)
Says the 12th edition drew over 2,000 professionals and 40-plus speakers, and cites AMVO data putting online sales at 16.1% of Mexican retail.
2 more clippings
- La Primera de El EconomistaJuly 2025e-Retail Day 2025, la realidad y evolución del e-commerce (opens in a new tab)
A 33-minute episode released on the day of the 2025 edition, in which eCommerce Institute president Marcos Pueyrredon talks about the state of e-commerce and the arrival of AI.
- DPL NewsJune 2025México recibe una nueva edición del evento de digital commerce para el retail en un entorno exclusivo pensado para líderes del ecosistema (opens in a new tab)
Announces the 12th edition, 2 to 4 July in hybrid format with the in-person day at Espacio R, co-organised with AMVO, with AI, marketplaces and retail media on the agenda.
Which platforms do you run?
Tell us. We tell you which run in the panel and which through your manager.
I was at eRetail Day 2025Prefer WhatsApp? We’re there too.