ADworld Experience 2024. Simpler Meta campaigns, harder questions.
Zanhotel Europa, Bologna, 17 and 18 October 2024. A second ADworld for our team.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowADworld Experience
- WhereZanhotel Europa, Bologna
- When17-18 October 2024
- We wereOur team was there
The porticoes of Bologna. Photo Zairon, CC BY-SA 4.0, via Wikimedia Commons, cropped.
A Thursday and a Friday.
The format stayed the same, advanced seminars on the Thursday and real PPC cases on the Friday, in Bologna and on a live stream.
This time the seminars took in Google Ads, Meta Ads, LinkedIn, TikTok, programmatic and conversion rate optimisation.
- Thursdayadvanced seminars
- Fridayreal PPC cases
Fewer campaigns on Meta.
Jon Loomer, at his first event in Europe, showed how to simplify the structure of Meta campaigns.
Adriaan Dekker brought the latest on Performance Max, and a programmatic speaker showed bidding platforms to use beside Google and Meta.
For the first time there was a live CRO lab next to the Google and Facebook clinics.
Piazza Santo Stefano, Bologna. Photo Vanni Lazzari, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Tell us before you push.
On our side the ceiling is the spend cap on the account, and a top up raises it. Meta can set limits of its own, especially on anything new.
If you are about to push hard, tell your manager first.
Who else covered it.
Written up on the blogs of Evoluzione Agency, Peak Ace and Integra Solutions.
Run by ADworld Experience.
ADworld Experience 2024, official pageOrganiser (opens in a new tab)Blogs
- Evoluzione AgencyOctober 2024AdWorld Experience 2024: nuove strategie per il successo delle campagne PPC (opens in a new tab)
ADV specialist Andrea Raimondi lists what the agency took home from Bologna, from micro-conversions to train the ad platforms to the return of copywriting and Spotify Ads as a new channel.
- Peak AceNovember 2024Recap of ADworld 2024: Peak Ace’s Insights from Europe’s Leading PPC Conference (opens in a new tab)
Peak Ace's Antonio Baroni presented a Leatherman multichannel case study on day two, after seminars by Navah Hopkins, Andrew Lolk and Manuel Lodi.
- Integra SolutionsNovember 2024ADworld Experience 2024: innovazioni e tendenze nel PPC (opens in a new tab)
Recounts Jon Loomer's case for leaving more room to Meta's Advantage+ algorithms, summed up in his motto «It's simpler now, not easier!», and Navah Hopkins on tracking micro-conversions.
From the organiser
- ADworld ExperienceOctober 2024PPC Caesars Award 2024 (opens in a new tab)
In the award named after Cesarino Morellato, first place went to Giuseppe Scollo, who rebuilt an online-course platform's Google Ads account over about a year, up to eight times year-on-year sales in its peak month.
Planning a push next month?
Tell us the platform and how much more you want to spend.
I was at ADworld 2024Prefer WhatsApp? We’re there too.