We Make Future 2022. Seventy-seven stages in one fair.
Fiera di Rimini, 16 to 18 June 2022. Our team was at WMF.
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- ShowWMF We Make Future
- WhereFiera di Rimini
- When16-18 June 2022
- We wereOur team was there

Rimini Fiera. Photo Samuele2002, CC BY-SA 4.0, via Wikimedia Commons, cropped.
A web marketing festival that grew.
WMF started as the Web Marketing Festival and is run by Search On Media Group. By 2022 it filled the Fiera di Rimini, with more than 77 stages on web marketing and innovation, a mainstage, concerts and a trade floor.
Thirty-six thousand.
The organiser counted more than 36,000 people from more than 49 countries, and over 300 companies on the exhibition floor.
Start-ups came from Saudi Arabia, Israel, Croatia, Greece, Spain, France, Egypt and Portugal.
- Peoplemore than 36,000
- Countriesmore than 49
- Companies on the floorover 300

Piazza Cavour, Rimini. Photo Laura Monetini, CC BY-SA 4.0, via Wikimedia Commons, cropped.
The message writes itself.
A festival that size leaves you with a hundred cards. Ours is a chat.
Pick a platform, a vertical and your monthly spend, and the message is half written. A person reads it.
Who else covered it.
Written up in the local press by Corriere Romagna, in the trade press by Tech Princess, covered by the creators Alessandro Mazzù and Claudio Bonavida, written up on the blogs of Nida's and SEOZoom, and by one other.
Run by Search On Media Group.
WMF We Make Future 2022, official pageOrganiser (opens in a new tab)Local press
- Corriere RomagnaJune 2022Innovazione, al via WMF2022: a Rimini si racconta il futuro (opens in a new tab)
Eve-of-show preview naming the robots on stage, Sophia from Hong Kong, IIT's iCub and Boston Dynamics' Spot brought by Bojan Jerbic of Zagreb university.
- Corriere RomagnaJune 2022Giorgia Soleri al WMF di Rimini: i social megafono per le nostre voci (opens in a new tab)
Writer and activist Giorgia Soleri on the Mainstage on her vulvodynia diagnosis and on social media as a voice for people with chronic pain who cannot march.
- Corriere RomagnaJune 2022A Rimini c’è Sophia: il robot umanoide più evoluto al mondo (opens in a new tab)
On stage at the festival the humanoid robot Sophia answered founder Cosmano Lombardo's questions in English for over ten minutes, in a room packed with young people.
9 more clippings
Trade press
- Tech PrincessJune 2022Nicola Procaccio di Intel partecipa al WMF 2022: le fabbriche di chip al centro dell’intervento (opens in a new tab)
Intel country lead Nicola Procaccio on chipmaking from the WMF 2022 stage, citing chips of up to 50 billion transistors and the 80 billion euro investment Intel plans in Europe.
Creators
- Alessandro MazzùJune 2022[VLOG] WMF 2022 a Rimini: ti racconto la mia esperienza (opens in a new tab)
A speaker's vlog of the 2022 edition, where he gave two talks, one launching his book Professione Podcaster and one on what a podcast needs to work.
- Claudio BonavidaJune 2022WMF2022 Rimini (opens in a new tab)
A band picked through the festival's music call plays four of its songs on the Pool Stage on 18 June, broadcast by Bologna radio station Radioseeeyou, which was at the fair.
Blogs
- Nida'sJune 2022Web Marketing Festival: We Make Future (opens in a new tab)
A Brescia agency on its team's visit to the fair, where they split up to attend different training courses among over 700 speakers, 300 exhibitors and more than 1,000 startups.
- SEOZoomJune 2022WMF! 2022, che bello ritrovarci di persona! (opens in a new tab)
SEOZoom's report from its stand at the tenth edition, where it ran demos and a session on analysing competitors' search results and writing copy that works.
Institution
- Istituto Centrale per il Patrimonio ImmaterialeJune 2022L'ICPI al WMF - Rimini 2022 (opens in a new tab)
Footage of the Central Institute for Intangible Heritage at the 2022 edition, where it showed immersive renderings of its visual records of intangible heritage.
Speaker
- Social Innovation AcademySINA at the We Make Future Festival (June 2022) in Italy (opens in a new tab)
Social Innovation Academy announces it was invited and that Etienne Salborn will represent it at the June 2022 festival at the Rimini Expo Centre.
From the organiser
- EcosevenJune 2022Wmf 2022, l’Italia si presenta con il più grande festival sull’innovazione del pianeta (opens in a new tab)
Adnkronos/Labitalia wire ahead of the tenth edition, the first held at the Rimini Expo Centre, with the Emilia-Romagna Region as main sponsor and over 100 events.
- Money.itJune 2022Il mondo incontra il futuro al WMF 2022: si chiude la tre giorni. Appuntamento al 2023 (opens in a new tab)
Closing report counting over 36,000 attendances, 700 speakers and guests, 300 exhibitors and more than 1,000 startups at the tenth edition.
Still holding a pile of cards?
Pick the platform, the vertical and your spend. A person answers.
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