Unlocked Amsterdam 2026. One day, no filler.
Amsterdam, 28 October 2026. Martechvibe’s app growth summit, also held in Singapore.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowUnlocked Amsterdam
- WhereAmsterdam
- When28 October 2026
- We wereOur team was there
A small summit on purpose.
One day, more than ten sessions and more than 150 people expected from marketing, product, UX and growth, from gaming, finance, e-commerce, travel and mobility.
The Damrak at blue hour, Amsterdam. Photo Basile Morin, CC BY-SA 4.0, via Wikimedia Commons, cropped.
From agents to subscriptions.
The sessions went to user acquisition, monetisation, retention and app store optimisation, and to what was coming next, agentic AI, shoppable ad formats, subscription models and privacy-first design.
Growth and product people from Booking.com, Polarsteps and Marktplaats were on the speaker list.
Amsterdam Centraal. Photo Slaunger, CC BY-SA 4.0, via Wikimedia Commons.
Each platform, its own team.
App teams run several networks at once.
In our panel each platform is its own team with its own wallet, and you switch from the header.
All your numbers in one place.
- TikTok$82.9k
- Meta$73.7k
- Google Ads$12.9k
- Snapchat$9.2k
- Taboola$5.5k
- acct_us_14$38.1k
- acct_uk_03$26.4k
Who ran it.
Run by Martechvibe.
- MartechvibeOrganiser, August 2026Martechvibe Launches Europe-wide Research on the Future of App Growth (opens in a new tab)
The organiser's State of App Marketing 2026 survey on acquisition costs, AI and the Digital Markets Act, with findings due at the Amsterdam summit on 28 October.
- MartechvibeOrganiser, July 2026App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Amsterdam (opens in a new tab)
Announces the second edition on 28 October 2026, with sessions on incrementality, web-to-app funnels and CTV user acquisition in Europe.
How many networks does your app run?
Name the networks and your monthly spend.
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