TRANSACT 2024. A show about how money moves.
Mandalay Bay, Las Vegas, 17 to 19 April 2024. A week after LeadsCon closed, five of us went to listen to the payments people.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowTRANSACT
- WhereMandalay Bay, Las Vegas
- When17-19 April 2024
- We wereOur team was there
The entrance of the Mandalay Bay Convention Center. Photo Adam Caudill, CC BY 2.0, via Wikimedia Commons, cropped.
The payments floor.
TRANSACT is the show of the Electronic Transactions Association, whose members are payments and fintech companies. Its 2024 theme was Where Payments Meets Business.
Ad accounts look like a media problem until you see how much of the job is moving money.
Mandalay Bay and Delano, from the convention centre. Photo patrick thibodeau, CC BY 2.0, via Wikimedia Commons, cropped.
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Where your ad money sits.
In the panel, your balance is what you recharged minus what you allocated to accounts. A top down moves unspent budget from a live account back to that balance.
Where the money sits and what is still spendable.
- USD wallet5 days left8 days left
Where does your ad money sit tonight?
Ask us how a deposit moves to an account and back, with your platforms and monthly spend.
I was at TRANSACT tooPrefer WhatsApp? We’re there too.
