Traffic & Conversion Summit 2022. Meta got harder to buy.
San Diego Convention Center, 27 to 29 September 2022. Three days on what still worked after iOS 14, with our team in the halls.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowTraffic & Conversion Summit
- WhereSan Diego Convention Center
- When27-29 September 2022
- We wereOur team was there
Three days on paid traffic.
Traffic & Conversion Summit is the marketing conference DigitalMarketer hosts, three days for marketers, agency owners, consultants and entrepreneurs. In 2022 it was on the bay in San Diego, in the halls and on a live stream.
Harder, and more expensive.
The 2022 programme opened on an admission. Since iOS 14, advertising on channels like Meta had become harder and more expensive. Eight content tracks went looking for what still worked, TikTok ads, social, funnels, the creator economy and email.
Inside the San Diego Convention Center. Photo Visitor7, CC BY-SA 3.0, via Wikimedia Commons.
San Diego Convention Center, from the bay. Photo Bernard Gagnon, CC BY-SA 3.0, via Wikimedia Commons, cropped.
What an account can’t buy.
An agency account doesn’t buy you a discount in the auction. What moves the cost is ad quality, signal, customer feedback and a clean history, and that work is the same on any account.
What an agency account changes is who answers when something stops.
Who else covered it.
Run by DigitalMarketer.
Traffic & Conversion Summit 2022, official pageOrganiser (opens in a new tab)Is it the account, or the auction?
Tell us what you run and what stopped. You hear what we would look at first.
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