TES Prague 2024. September means Prague.

Vienna House Diplomat, Prague, 16 to 19 September 2024. Our team was at the September TES.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The Diplomat hotel in Prague-Dejvice from the street, a lawn in front
On the record
  • ShowTES Affiliate Conference
  • WhereVienna House Diplomat, Prague
  • When16-19 September 2024
  • We wereOur team was there

The Diplomat hotel, Prague. Photo ŠJů, CC BY-SA 3.0, via Wikimedia Commons, cropped.

A reunion, twice a year.

TES Affiliate Conferences started in 2009 and meets twice a year, in September in Prague and in March somewhere further south. Each edition brings 1,700 to 2,000 people and 60 to 80 seminars, and the organiser calls the mood family-like.

Dejvice rooftops from the Diplomat hotel terrace, Prague Castle on the skyline

Dejvice from the Diplomat hotel, the castle on the horizon. Photo Jan Polák, CC BY-SA 3.0, via Wikimedia Commons, cropped.

Who comes to TES.

Affiliates, media buyers, advertisers, publishers and content creators, mostly around dating, online gaming, crypto and fintech.

In the exhibition hall the talk was about monetising traffic and new ad formats.

The app is the vertical.

An app is Standard until you look at what it sells. The fee band follows the product inside the app, and so do the rules. Meta reads a lending app as a loan, and a dating app needs the same written permission as a dating site.

On Meta
  • A lending appa loan
  • A dating appas a dating site

What does your app sell?

Send the store link and the markets.

I was at TES in Prague

Prefer WhatsApp? We’re there too.

The toucan presenting with an open wing