SMX London 2025. Two days that are only about search.
Park Plaza Victoria, London, 18 and 19 September 2025. The London stop of the SMX search marketing conferences.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
The Millennium Bridge and St Paul’s, London. Photo Txllxt TxllxT, CC BY-SA 4.0, via Wikimedia Commons.
- ShowSMX London
- WherePark Plaza Victoria, London
- When18-19 September 2025
- We wereOur team was there
Search, and only search.
Rising Media runs it at the Park Plaza by Victoria station, for professional search marketers.
Its sessions stay on search, paid and organic, and leave general marketing to other shows.
London from The Shard. Photo Colin, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Impressions up, clicks down.
In 2025 the talks kept coming back to a results page that pushes the organic links down, with AI Overviews, video, shopping and ads above them.
Tom Capper of STAT called it the great decoupling, more impressions and fewer clicks. Andy Crestodina gave the opening keynote on AI methods for content, and Mike King explained query fan-out, how an AI search splits one prompt into many queries.
- Tom Capperthe great decoupling
- Andy CrestodinaAI methods for content
- Mike Kingquery fan-out
Google’s crypto rules moved three times.
Search people track policy the way traders track prices.
Google changed its crypto rules in July, August and October 2026, so a licence Google took in June can be the wrong paper today. We read yours against this month’s pages.
Who else covered it.
Covered by the creator Freya Padmore.
Run by Rising Media.
SMX London 2025, official pageOrganiser (opens in a new tab)Creator
- Freya PadmoreSeptember 2025Highlights & Insights from SMX London 2025: What’s new in the world of SEO? (opens in a new tab)
A web designer's own recap of the talks, from Tom Capper's "great decoupling", impressions up while clicks fall, to Mike King on query fan-out in AI search.
Speakers
- AIMCLEARLondon to Lithuania & Munich to Berlin: Must-Attend AIMCLEAR Speaking Sessions This Fall (opens in a new tab)
Announces CMO Amanda Farley's 19 September session at SMX London, "Integrated Marketing in the AI Era", a playbook for making paid and organic work together with AI.
- Maatwerk OnlineLars spreekt op SMX Londen 2025 (opens in a new tab)
Speaker page with the slides of Lars Maat's 18 September talk "BigQuery in a PPC landscape", on using BigQuery for faster PPC analysis and automated reports.
Is your crypto licence still the right one?
Send it with your markets. We read it against Google’s current pages.
I was at SMX LondonPrefer WhatsApp? We’re there too.
