SiGMA North America 2026. The first SiGMA in Mexico.
Centro Banamex, Mexico City, 1 to 3 September 2026. Our team was at the first SiGMA in Mexico.
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- ShowSiGMA North America
- WhereCentro Banamex, Mexico City
- When1-3 September 2026
- We wereOur team was there
Museo Soumaya, Mexico City. Photo Alexpc18, CC0, via Wikimedia Commons.
Mexico, between two continents.
SiGMA chose Mexico City for its second meeting point in the Americas, after Brazil, with sessions in Spanish and in English. The programme was about entering Mexico and about growing from Latin America into the United States and Canada.
A trade outlet counted close to 2,250 delegates.
Then Cancun.
SiGMA held an affiliate retreat in Cancun right after, and on the 7th Affiliate World Americas opened there.
Chapultepec and the Reforma skyline, Mexico City. Photo JAGarcia, CC BY 3.0, via Wikimedia Commons, cropped.
Affiliates, by country.
If you are an affiliate, the map is shorter than the market. Snapchat takes gambling affiliates in four countries, Australia, Canada, the UK and the US, and Google wants links only to fully licensed operators in the region you target.
- Australia
- Canada
- The UK
- The US
Who else covered it.
Run by SiGMA Group.
- ExcélsiorLocal press, September 2026SiGMA North America reúne a industria y autoridades ante nueva etapa regulatoria (opens in a new tab)
- Gaming IntelligenceTrade press, July 2026Why SiGMA North America 2026 is worth the trip (opens in a new tab)
- CDC GamingTrade press, July 2026SiGMA North America to be September 1-3 in Mexico City (opens in a new tab)
- YogonetTrade press, August 2026CIBELAE backs inaugural SiGMA North America summit in Mexico City (opens in a new tab)
- SoloAzarTrade press, August 2026SiGMA North America 2026 Kicks Off Tomorrow in Mexico (opens in a new tab)
- SoloAzarTrade press, September 2026SiGMA North America 2026 puts the spotlight on Mexico and its regulation (opens in a new tab)
- YogonetTrade press, September 2026SOFTSWISS Prediction Markets wins Industry Innovator award at SiGMA North America 2026 (opens in a new tab)
Sending players north or south?
Tell us the countries and the operators you promote.
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