Shoptalk Europe 2022. The American retail show came to London.
ExCeL London, 6 to 8 June 2022. The first Shoptalk Europe.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

- ShowShoptalk Europe
- WhereExCeL London
- When6-8 June 2022
- We wereOur team was there

Westminster at dusk, London. Photo Colin, CC BY-SA 4.0, via Wikimedia Commons, cropped.
A European edition.
Shoptalk started in the United States in 2016 and became the American trade show for retail innovation. In 2022 it gave Europe an edition of its own.
Retailers, brands and the tech they buy.
Shoptalk expected more than 2,500 people from large retailers and brands, start-ups, technology companies, investors, media and analysts, with hundreds of companies showing what they sell to shops.

The south bank of the Thames and The Shard, London. Photo Diego Delso, CC BY-SA 4.0, via Wikimedia Commons.
Your catalogue, platform by platform.
A shop sells the same products everywhere, and every ad platform has its own product policies.
Before launch we look at your category and tell you where it fits, and where it won’t.
Who else covered it.
Written up in the local press by City A.M., in the trade press by Coresight Research, Republik Retail and 365 Retail, discussed on the podcast The Retail Exchange podcast, covered by the creator Exciting Commerce, and by one other.
Run by Hyve Group.
Local press
- City A.M.June 2022Return of in-person events gives Hyve Group a faster than anticipated revenue recovery (opens in a new tab)
On the organiser's trading update, the London business daily writes that the European version of Shoptalk brought together 3,000 retailers, sponsors and brands including Apple and Google.
Trade press
- Coresight ResearchJune 2022Shoptalk Europe 2022, Day One: “And the Winner Is…”—15 Retail and Tech Innovators Compete in the Startup Pitch (opens in a new tab)
Day-one report on the Startup Pitch, where 15 retail and tech startups competed for the Judges' Choice and Audience Choice awards. Full text for members.
- Republik RetailJune 2022Que retenir de Shoptalk Europe 2022 ? [Analyse] (opens in a new tab)
An innovation manager counts 3,000+ attendees and some 200 speakers, with delivery the star topic and Fox Group telling how it cut delivery from seven days to 30 minutes.
8 more clippings
- 365 RetailJune 2022Out and About: 365 Retail at ShopTalk Europe (opens in a new tab)
From the floor of 200+ exhibitors and 3,000+ attendees, Ocado's Tim Steiner on online grocery and Anya Hindmarch with Vogue Business on fashion and single-use plastic.
Podcast
- The Retail Exchange podcastJune 2022Event Review (opens in a new tab)
A 67-minute report from the London show, with heads of European retailers and vendors on how to handle a shifting retail market.
Creator
- Exciting CommerceJune 2022Wie eine #ShoptalkEurope doch noch funktionieren könnte (opens in a new tab)
Writing on his e-commerce blog, Jochen Krisch finds the London edition, held in the Whitsun holidays, drew only moderate interest from retailers, and proposes country-specific tracks.
Blog
- CedCommerceJune 2022Shoptalk Europe 2022: All You Need to Know (A CedCommerce Recap) (opens in a new tab)
A marketplace-integration firm on its stand E25 at ExCeL, where its founders launched a Shopify experts agency, and on themes such as social commerce and D2C.
Exhibitor
- SprykerSpryker at Shoptalk - London, UK 2022 (opens in a new tab)
The commerce software firm's short film from ExCeL, which puts the show at 2,500+ decision makers from retailers and brands to startups, tech firms and investors.
From the organiser
- Retail Technology Innovation HubJune 2022Shoptalk Europe 2022 kicks off today in London (opens in a new tab)
Opening-day preview naming recent additions to the agenda from Alshaya, Moonpig and Unilever, and a retail party with Basement Jaxx and Kate Nash on 7 June.
- Rethink RetailJune 2022Live from Shoptalk Europe: Parag M. Parekh, Co-Chief Digital Officer at IKEA (opens in a new tab)
Recorded at Rethink Retail's booth on 8 June, Ingka Group's co-Chief Digital Officer on IKEA's fast digital shift since the pandemic.
- Rethink RetailJune 2022Live from Shoptalk Europe: Roland Palmer | Alibaba Group (opens in a new tab)
Recorded at the show on 8 June, Alibaba's general manager for the UK, Belgium, Netherlands and Nordics on livestreaming trends and how European brands can export to China.
Is your catalogue ready for every platform?
Send the category and the platforms. We tell you where it fits before launch.
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