Seamless Middle East 2022. Payments and shops, in one hall.
Dubai World Trade Centre, 31 May and 1 June 2022. Our team was at Seamless.
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- ShowSeamless Middle East
- WhereDubai World Trade Centre
- When31 May-1 June 2022
- We wereOur team was there
The World Trade Centre tower at dusk, Dubai. Photo Mark Groves, CC BY-SA 2.0, on Flickr, cropped.
Where the checkout gets built.
Seamless is the digital commerce show Terrapinn runs at the World Trade Centre in Dubai. Payment companies, banks and fintechs on one side, retailers and online shops on the other.
In 2022 the title sponsor was Dubai CommerCity, the e-commerce free zone.
Fifteen thousand in two days.
The show’s own channel, Seamless TV, which The Fintech Times filmed on the floor, counted more than 15,000 attendees and 350 speakers.
The talks ran from mobile payments and data to logistics and digital marketing.
Dubai World Trade Centre. Photo ITU Pictures, CC BY 2.0, on Flickr, cropped.
No card, by design.
At a payments show the first question is how you pay us. Bank transfer, SEPA or crypto, never a card.
If your card’s credit terms or its points matter to your cash flow, count that in before you move a budget.
- Bank transfer
- SEPA
- Crypto
- Cardnever
Who else covered it.
Written up in the local press by Al Etihad, Emarat Al Youm, Al Bayan and The National, discussed on the podcast Commerce Talks with Alexander Graf, and written up on the blog of Tap Payments.
Run by Terrapinn.
Local press
- Al EtihadJune 2022سيف بن زايد يفتتح مؤتمر ومعرض «سيملس الشرق الأوسط» (opens in a new tab)
Sheikh Saif bin Zayed opened the 2022 edition with Madagascar's president Andry Rajoelina and saw the third Arab Digital Economy Index launched there.
- Emarat Al YoumJune 2022الإمارات تتصدر دول المنطقة في التحول الرقمي (opens in a new tab)
The Arab Digital Economy Index launched at the 2022 show ranked the UAE first, followed by Saudi Arabia, Qatar and Bahrain.
- Al BayanJune 2022محمد بن زايد.. دعم لا محدود للرؤية العربية للاقتصاد الرقمي (opens in a new tab)
Counts more than 350 exhibiting companies and 100 startups at the 2022 show, with over 300 speakers across 200 sessions.
6 more clippings
- The NationalMay 2022Demand and public initiatives 'to drive digital payments in Mena' (opens in a new tab)
Interviewed before the 2022 show opened, Amazon Payment Services' Peter George put the pace at which Mena is moving to cashless payments at 25 per cent a year.
Podcasts
- Commerce Talks with Alexander GrafJuly 2022#79 - What to know about the state of E-Commerce in Africa today - Aproova Kumar, Jumia Group (opens in a new tab)
Recorded at Seamless Dubai with Apoorva Kumar of Jumia Group on e-commerce in Africa, the high cost of infrastructure, payments, and a delivery success rate that went from 25 to 95 percent.
- Commerce Talks with Alexander GrafJuly 2022#78 -How to win customer with both convenience and experience - Sayed Habib, Danube Home (opens in a new tab)
Recorded at Seamless Dubai with Sayed Habib of Danube Home on omnichannel retail, convenience against experience, and why newcomers to the region can fail.
Blog
- Tap PaymentsJune 2022Seamless 2022 wrapped Up (opens in a new tab)
Tap Payments, Platinum Sponsor, counts over 21,000 attendees, 361 exhibitors and 148 startups, and says it sponsored about 100 startups in the Startup Village.
Exhibitor
- Amazon Payment ServicesSeamless Middle East 2022 is back! (opens in a new tab)
Amazon Payment Services, a sponsor of the 2022 show, listed a talk by its managing director Peter George on how customers will shape the future of payments.
From the organiser
- Seamless TV, on The Fintech TimesJune 2022Seamless Middle East 2022: Watch Video Interviews (opens in a new tab)
As the show's Seamless TV partner, The Fintech Times filmed interviews at the 2022 edition, which it says drew more than 15,000 attendees and 350 speakers in two days.
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