SAGSE South America 2026. Brazil first, Argentina second.

Hilton Buenos Aires, 18 and 19 March 2026. Five years in a row at SAGSE for our team.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

Red-brick warehouses along the Puerto Madero docks, old cranes and people on the promenade
On the record
  • ShowSAGSE South America
  • WhereHilton Buenos Aires, Puerto Madero
  • When18-19 March 2026
  • We wereOur team was there

The old brick docks of Puerto Madero. Photo Gonzabar77, CC BY 4.0, via Wikimedia Commons, cropped.

A new name, the same Hilton.

In 2026 the show called itself SAGSE South America. Close to 3,000 executives, operators, regulators and suppliers came, from land-based gaming and from online.

The marble Fountain of the Nereids by Lola Mora on the Costanera Sur

The Fountain of the Nereids, Costanera Sur. Photo Jonathan Cardy, CC BY-SA 4.0, via Wikimedia Commons.

Who came, by country.

Brazil sent 24% of the visitors and Argentina 22%, then Paraguay, Chile, Peru, Colombia and Panama. The 2027 edition is already set for 17 and 18 March.

The authorization sits on the account.

On Meta, a gambling authorization is granted to specific ad account IDs. A new account isn’t covered until the authorization is extended to it, and Meta extends it only inside the same business portfolio.

If you plan to change accounts, tell us first.

Moving accounts this year?

Tell us where the authorization sits now, and the markets.

I was at SAGSE 2026

Prefer WhatsApp? We’re there too.

The toucan in a white suit, hands joined, ready to listen