SAGSE Latam 2025. A programme about playing safe.

Hilton Buenos Aires, 19 and 20 March 2025. A fourth SAGSE in a row for our team.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

An old harbour crane and the tall ship Sarmiento on Dique 3, the Puente de la Mujer behind

Dique 3, Puerto Madero. Photo Phillip Capper, CC BY 2.0, via Wikimedia Commons.

On the record
  • ShowSAGSE Latam
  • WhereHilton Buenos Aires, Puerto Madero
  • When19-20 March 2025
  • We wereOur team was there

A bridge to the region.

SAGSE ran its thirty-third edition as a bridge to connect with Latin America, in its own words. Visitors came from Brazil, Argentina and the rest of the region, to the same Hilton in Puerto Madero.

Puerto Madero at dusk under a pink sky, the towers and the footbridge across the dock

Puerto Madero at dusk. Photo Pinpa82, CC BY-SA 4.0, via Wikimedia Commons, cropped.

Minors, and the illegal market.

The talks went to problem gambling, children gambling online, illegal operators and money laundering.

Brazil’s betting market had a session of its own.

18+, licence, territory.

On Meta, gambling runs only with 18+ targeting and licence evidence for each territory, and never in the 19 markets Meta closes to it.

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On Meta
  1. 18+ targeting
  2. Licence evidence, each territory
  3. Never in the 19 closed markets

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I was at SAGSE 2025

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The Adtucon toucan pointing