SAGSE Latam 2024. One visitor in four was Brazilian.

Hilton Buenos Aires, 20 and 21 March 2024. A third SAGSE for our team, the thirty-second for the show.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The Adtucon toucan pointing
On the record
  • ShowSAGSE Latam
  • WhereHilton Buenos Aires, Puerto Madero
  • When20-21 March 2024
  • We wereOur team was there

A month earlier, a bigger crowd.

The organisers moved the show up by almost a month, and visitors grew 23% on 2023. More than 74% came from abroad, and about one in four came from Brazil.

The docks of Puerto Madero from the air at sunset, the river beyond

Puerto Madero from the air at sunset. Photo Deensel, CC BY 2.0, via Wikimedia Commons.

The entrance of the Colección Fortabat art museum in Puerto Madero

Colección Fortabat, Puerto Madero. Photo Luis Argerich, CC BY 2.0, via Wikimedia Commons.

Traffic, on the programme.

The talks opened with traffic acquisition for online gaming in Latin America.

Speakers from Brazil came while their country was writing its betting rules, and exhibitors pointed to an online market in Argentina that was getting stronger.

Brazil, platform by platform.

Brazil is where the platforms disagree most. TikTok says it is prohibiting online gambling ads there. Google’s Brazil list is lotteries, horse racing and daily fantasy sports, from operators licensed by the Brazilian authorities. Meta keeps Brazil out of its instant approvals for new territories, and Snapchat lists Brazil for online gambling.

Brazil
  • TikTokprohibiting
  • Googlelotteries, horse racing, fantasy
  • Metano instant approval
  • Snapchatlisted

Running in Brazil?

Send the licence and the platforms. We tell you which ones can carry it.

I was at SAGSE 2024

Prefer WhatsApp? We’re there too.

The toucan holding a yellow Adtucon card