Programmatic I/O 2025. A new address on the Strip.
Park MGM, Las Vegas, 19 to 21 May 2025. That week the outdoor advertising association ran programmatic billboards across the city, aimed at the buyers in town.
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- ShowProgrammatic I/O Las Vegas
- WherePark MGM, Las Vegas
- When19-21 May 2025
- We wereOur team was there
The programmatic conference.
Programmatic I/O is the conference AdExchanger, the trade publication, founded in 2013 on programmatic media and marketing.
It runs in spring in Las Vegas and in autumn in New York, and in 2025 the Las Vegas edition moved to Park MGM.
CityCenter on the Las Vegas Strip. Photo Reinhard Link, CC BY-SA 2.0, on Flickr, cropped.
Commerce media, CTV, privacy.
The agenda covered commerce media, connected TV and privacy, with a forum for agencies and marketers, breakfast roundtables and wellness sessions in between.
Park MGM, Las Vegas. Photo Coolcaesar, CC BY-SA 4.0, via Wikimedia Commons, cropped.
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Who else covered it.
Written up in the trade press by Billboard Insider.
Run by AdExchanger.
Trade press
- Billboard InsiderMay 2025Out of Home Takes Over Vegas (opens in a new tab)
The OAAA ran a citywide programmatic out-of-home takeover in Las Vegas during the show week, aimed at the digital buyers attending, after a similar one in New York in 2024.
From the organiser
- AdExchanger, The Big StoryMay 2025Prog IO Live: AI, But With A Human Gut Check (opens in a new tab)
Recorded live on the Las Vegas stage, AdExchanger's editors sum up the two trends of the conference, marketers adopting AI and looking for truth in measurement.
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