The PPC Summit 2025. An idea over a beer, then two hundred people.
Charlottehaven Hotel, Copenhagen, Friday 19 September 2025. The first PPC Summit.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
No fluff, no pitches.
The PPC Summit is run by the PPC Mastery community and ProfitMetrics. The organisers say it began as an idea over a beer.
It was a technical day for Google Ads specialists, with nobody selling from the stage.
Bidding on profit.
More than 200 PPC people, agency leaders and e-commerce marketers came, from the UK, the Netherlands, Germany, Finland, Sweden, Italy and as far as Australia.
The talks told specialists to look past the account at the business, and to bid on profit more than on revenue.
Tall ships in Copenhagen harbour. Photo Heather Cowper, CC BY 2.0, on Flickr, cropped.
Your rate is a cost line too.
If you bid on profit, the fee is part of the maths.
On Meta, Google, X and Bigo it works this way.
Your rate depends on vertical and volume. One message in chat gets you the number.
Who else covered it.
Written up on the blog of BOLT DMS.
Run by PPC Mastery and ProfitMetrics.
Blog
- BOLT DMSJanuary 2026Winning ‘Best Case Study’ for our ‘boring’ Google Ads set-up 🏆 (opens in a new tab)
An agency unboxes the Best Case Study award, voted by the 200 attendees, for a roofing client grown from £250,000 a year to £250,000 a month.
From the organiser
- Miles McNair, PPC MasteryOctober 2025The PPC Summit Copenhagen Edition (2025) Aftermovie - Hosted by PPC Mastery x ProfitMetrics (opens in a new tab)
The organisers' film of the first edition, held to 200 attendees so that people could meet the speakers.
- ProfitMetricsOctober 2025POAS® Bidding: How to Optimize for Short & Long-Term Profit | The PPC Summit CPH (opens in a new tab)
Frederik Boysen's talk from the summit on profit-based bidding, splitting new and existing customers and tracking profit at 30, 60 and 90 days.
- ProfitMetricsPPC Summit Copenhagen 2025 (opens in a new tab)
The first edition drew over 200 specialists from the UK to Australia, with talks by Miles McNair, Frederik Boysen, Michael De Boeck, Niklas Buschner and Andrew Lolk.
Do you know your fee per platform?
Send your vertical and monthly spend. The number comes in chat.
I was in Copenhagen tooPrefer WhatsApp? We’re there too.
