Netcomm Forum 2025. A phone full of short videos.

Allianz MiCo, Milan, 15 and 16 April 2025. The day after Codemotion in Rome, one of us was in Milan, filming.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

A speaker on stage at Netcomm Forum in Milan

From our seat, Netcomm Forum, April 2025.

On the record
  • ShowNetcomm Forum
  • WhereAllianz MiCo, Milan
  • When15-16 April 2025
  • We wereOur team was there

Twenty years of Italian e-commerce.

Netcomm Forum is the yearly forum of the Netcomm consortium, and 2025 was its twentieth edition. Retailers, brands, marketplaces, payments, logistics and agencies, in the halls of Allianz MiCo.

The trip was booked at the end of March. On the first day the phone filled up with short videos from the floor and the stages, raw material for reels, and one photo of a speaker in front of a slide on artificial intelligence.

The former Pavilion 3 of the Milan fair, now part of CityLife

The old Pavilion 3 of the Milan fair, now in CityLife. Photo Paolobon140, CC BY-SA 4.0, via Wikimedia Commons.

Stores that sell on video.

A floor of retailers filming each other tells you where the attention is. If your store sells on TikTok, the accounts we run there have a public fee. Standard is from 2% on each deposit, and it drops as your monthly volume grows.

Selling on video?

Tell us what you sell, on TikTok or Snapchat, and your monthly spend.

I was at Netcomm 2025

Prefer WhatsApp? We’re there too.

The toucan holding a yellow Adtucon card