Meta Agency Performance Summit 2024. A day on performance, in London.
London, 4 September 2024. How agencies build full-funnel strategies, with the AI-driven tools then reshaping advertising.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowMeta Agency Performance Summit
- WhereLondon
- When4 September 2024
- We wereOur team was there
More London on the south bank of the Thames. Photo Diliff, CC BY-SA 3.0, via Wikimedia Commons, cropped.
Agencies from three regions.
The Agency Performance Summit is Meta’s day for the agencies of Europe, the Middle East and Africa.
In 2024 it was a full day in London.
Tracking on the agenda.
One of the companies there, Stape, wrote afterwards about its afternoon session on server-side tracking.
Agencies, tech vendors and measurement people, in one room for a day.
The courtyard of Somerset House, London. Photo Bjørn Erik Pedersen, CC BY-SA 4.0, via Wikimedia Commons.
Each client, its own wallet.
If you run accounts for clients, each client is a team in our panel with its own wallet, so their money stays apart.
You switch team from the header, and your manager opens a new team when you need one.
The Adtucon Platform is in early access with a first group of clients. It opens to every client, with every platform, in early 2027.
Who else covered it.
Written up on the blogs of Stape and Hallam.
Run by Meta.
- StapeBlog, September 2024Stape at the Meta Agency Performance Summit 2024 (opens in a new tab)
Stape says it presented its server-side tracking in the 14:00 session "Inspire. Create. Convert. with MBP Plug-In" at the 4 September summit in London.
- HallamBlog, September 2024Meta Agency Summit, September 2024 (opens in a new tab)
Hallam's paid social lead recaps the sessions, from Nick Baughan's "outcomes over audiences" to a quoted +32% ROI on Advantage+ Shopping campaigns.
Running accounts for several clients?
Tell us how many clients and the platforms. We set up the teams with you.
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