LEAP 2024. A tech show out in the desert.
Malham, Riyadh, 4 to 7 March 2024. The third LEAP, at the exhibition centre north of the city.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowLEAP
- WhereRiyadh Exhibition and Convention Center, Malham
- When4-7 March 2024
- We wereOur team was there
Founded by a ministry.
LEAP started in 2022, founded by the Saudi Ministry of Communications and Information Technology, the Saudi Federation for Cybersecurity, Programming and Drones and Tahaluf, an Informa company.
- Saudi Ministry of Communications and Information Technology
- Saudi Federation for Cybersecurity, Programming and Drones
- Tahaluf, an Informa company
Riyadh at sunset. Photo B.alotaby, CC BY-SA 4.0, via Wikimedia Commons, cropped.
_and_the_famous_Kingdom_Tower_.jpg){kind=link}
Two hundred thousand.
More than 215,000 visitors in four days, 1,800 exhibitors, 1,100 speakers on ten stages and 19 tracks, and more than 600 start-ups.
Fintech, health, gaming, retail and AI were all on the programme.
Masmak Fort, Riyadh. Photo Francisco Anzola, CC BY 2.0, via Wikimedia Commons, cropped.
.jpg){kind=link}
A market with its own dress code.
If you plan to run in the Gulf, Bigo reviews ads with stricter dress rules in conservative markets. We read the region before the creative is made.
Direct BIGO Ads agreement. Tell us the market and we ask.
Who else covered it.
Written up in the local press by Al Eqtisadiah, in the press by Arab News, discussed on the podcasts YusufOnSecurity.com and تك بلس, covered by the creators Faisal Alsaif (UTD Saudi) and Nology, and by 5 others.
Run by Tahaluf and the Saudi Ministry of Communications and Information Technology.
Local press
- Al EqtisadiahMarch 2024«ليب 24» سفينة التقنية في أرض «سفينة الصحراء» (opens in a new tab)
A feature describing a car queue of more than 3 km on the road to Malham and over 13 billion riyals of investments and fund launches in the first three days.
- Al EqtisadiahMarch 2024ملهم .. أرض التقنية والصقور والشركات المليارية (opens in a new tab)
Profiles Malham, a village 70 km north-west of Riyadh, where the edition drew 215,000 visitors and 13.4 billion dollars of investments, 5.3 billion of them for an Amazon cloud region.
Press
- Arab NewsMarch 2024Day 2 of LEAP24 sees $848m investments across 7 new funds (opens in a new tab)
On the second day seven new funds worth 848 million dollars were announced, led by a 500 million dollar Investcorp fund for Saudi growth-stage companies.
10 more clippings
- Saudi GazetteMarch 2024LEAP 24 concludes with $13.4 billion in investments amid wide global participation (opens in a new tab)
Closing figures: 215,000 visitors, 13.4 billion dollars of investments, 25% more attendance than in 2023 and a floor the size of 37 football fields.
- ArgaamMarch 2024LEAP24 witnesses launch of $13.4B investments (opens in a new tab)
SAFCSP chairman Faisal Al-Khamisi counts 13.4 billion dollars of investments and 215,000 visitors, with Riyadh hotels all but full and AWS planning a 5.3 billion dollar cloud region.
- عكاظMarch 2024وزير الاتصالات: 11.9 مليار دولار استثمارات تقنية في «ليب 2024» (opens in a new tab)
At the opening in Riyadh, communications minister Abdullah Alswaha announced 11.9 billion dollars of tech investments and called human capital the kingdom's most important asset.
- Arab NewsMarch 2024LEAP’s final day sees multiple deals, announcements (opens in a new tab)
Riyadh report from the closing day, when Digital Government Authority governor Ahmed Al-Suwaiyan counted over 12 billion dollars of agreements, among them SDAIA's with Samsung.
Podcasts
- YusufOnSecurity.comMarch 2024162 - LEAP 2024 - Riyadh (opens in a new tab)
Cybersecurity podcast episode two days after the show, on the host's visit to LEAP and his meeting there with Port53, a firm offering security services from small businesses to large companies.
- تك بلسMarch 2024🎙️مؤتمر ليب (opens in a new tab)
Episode of Asharq Podcasts' tech show released on the opening day, 4 March 2024, leading with the conference before Apple's exit from electric cars.
Creators
- Faisal Alsaif, UTD SaudiMarch 2024اكبر مؤتمر تقني حضوراً في العالم #ليب24 (opens in a new tab)
Saudi tech creator Faisal Alsaif sums up the first day of LEAP 2024 at Malham in figures.
- NologyFebruary 2025جولة داخل أكبر حدث تقني في السعودية! 🔥 | LEAP الرياض (opens in a new tab)
An Arabic tech creator's tour filmed at LEAP 2024, finding the floor too large to cover in one day and recommending the show for building contacts.
Video
- العربيةMarch 2024تفاعلكم يأخذكم في جولة في مؤتمر ليب 2024 التقني.. تعرف على أبرز أحداث المؤتمر والمشاركين فيه (opens in a new tab)
Al Arabiya's Tafa'olcom camera tours the opening in Riyadh, held under the slogan New Horizons with global tech companies and billions in investment.
- الشرق بلومبرغMarch 2024السعودية.. تفاصيل انطلاق المؤتمر الأكثر حضورا في العالم "ليب 2024" - أسواق الشرق (opens in a new tab)
Business news report on the opening of the third edition, with more than 1,800 exhibitors, run by the ministry, SAFCSP and Tahaluf with Monshaat as partner.
Running in the Gulf?
Tell us the markets and send a creative. We tell you what each platform asks.
I was at LEAP 2024Prefer WhatsApp? We’re there too.
