Lead Generation World 2023. The lead buyers got a curriculum.
Town & Country Resort, San Diego, 8 to 10 January 2023. Lead Generation World opened the year, and we were there.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
A chandelier at the Town and Country Resort, San Diego. Photo Stanistani, CC BY-SA 3.0, via Wikimedia Commons.
- ShowLead Generation World
- WhereTown & Country Resort, San Diego
- When8-10 January 2023
- We wereOur team was there
Where leads change hands.
Lead Generation World is a conference for the companies that buy, sell, generate, route and convert leads. Lead buyers, lead sellers, advertisers, agencies and platforms, in insurance, mortgage, home services, debt, legal, solar and more. The January edition in San Diego drew close to seven hundred people.
The trolley at Fenton Parkway, Mission Valley. Photo Ruff tuff cream puff, CC0, via Wikimedia Commons.
A course for buyers.
In 2023 the organiser started a certification programme for lead buyers, launched at this show, with compliance guidelines in the curriculum.
On the panels, home services sellers argued over how to price a lead, a cost per lead or a share of revenue.
Insurance and loans sit in Regulated.
Most of the verticals on that floor are financial. On TikTok and Snapchat, loans, cards and insurance sit in Regulated, from 4% on each deposit, and the fee drops as your monthly volume grows.
- Loans
- Cards
- Insurance
Who else covered it.
Run by Lead Generation World.
Lead Generation World 2023, official pageOrganiser, archived copy (opens in a new tab)Buying insurance or loan leads?
Tell us the vertical, the platforms and your monthly spend.
I was at LGW in San DiegoPrefer WhatsApp? We’re there too.
