India Affiliate Summit 2024. Back in Gurugram, a year on.

The Leela Ambience, Gurugram, 7 and 8 November 2024. Our team was back at India Affiliate Summit.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

Apartment towers in Gurgaon in the morning light

Apartment towers, Gurgaon. Photo Deepak Gupta, CC BY-SA 2.0, on Flickr.

On the record
  • ShowIndia Affiliate Summit
  • WhereThe Leela Ambience, Gurugram
  • When7-8 November 2024
  • We wereOur team was there
Light trails of traffic on National Highway 48 at night, seen from a hotel in Gurugram

National Highway 48 at night, from The Leela Ambience, Gurugram. Photo Slyronit, CC BY-SA 4.0, via Wikimedia Commons, cropped.

Ten editions.

India Affiliate Summit is run by IAMAI, the Internet and Mobile Association of India. It started in 2015 as a two-day conference and exhibition, and 2024 was its tenth edition.

Affiliates, commerce and D2C.

The summit speaks to affiliates, e-commerce and direct-to-consumer brands, the Indian side of performance marketing.

A year earlier we had our own stand here.

Real-cash games, on Bigo.

In India, Bigo’s ad policy sets rules for real-cash games, rummy, ludo and fantasy among them, and a fixed disclaimer has to cover at least 20% of a static ad.

Direct BIGO Ads agreement. Tell us the market and we ask.

Running real-cash games in India?

Tell us the game, the platforms and your monthly spend.

I was at IAS 2024

Prefer WhatsApp? We’re there too.

The toucan giving a thumbs up