ICE London 2022. The February show, held in April.
ExCeL London, 12 to 14 April 2022. The first ICE in two years, and our team was on the floor.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowICE London
- WhereExCeL London
- When12-14 April 2022
- We wereOur team was there
The big one, back.
ICE is the gaming trade show Clarion Gaming runs every year, and until 2024 it lived at ExCeL in London. In 2022 it came back after a two-year break for the pandemic, moved from February to April because of Omicron.
The organiser’s line for it was together never felt so good.

Landed, the dockers statue outside ExCeL. Photo Chris McKenna, CC BY-SA 3.0, via Wikimedia Commons.

ExCeL London, on the Royal Victoria Dock. Photo Gareth James, CC BY-SA 2.0, via Wikimedia Commons, cropped.
Smaller, and together again.
About 24,000 people came, against 36,000 at the last full edition in 2020. Operators, platform and game suppliers, payment companies and regulators. The ICE VOX conference opened a day earlier, and iGB Affiliate ran beside it on the 13th and 14th for the affiliates.
One country at a time.
A global floor makes iGaming sound global.
The paperwork is local.
On Google, gambling needs certification country by country, with a valid local licence, and you file it yourself, one country at a time.
Who else covered it.
Run by Clarion Gaming.
ICE London 2022, official pageOrganiser, archived copy (opens in a new tab)- Asia Gaming BriefTrade press, January 2022ICE London 2022 (opens in a new tab)
- InterGameTrade press, January 2022ICE will 'still be the world’s biggest gambling exhibition' (opens in a new tab)
- iGaming BusinessTrade press, January 2022ICE London on track for April (opens in a new tab)
- CDC GamingTrade press, April 2022ICE London 2022 goes forward next week: ‘Together never felt so good’ (opens in a new tab)
Which country is next?
Send the licence and the market. We tell you what Google will ask for.
I was at ExCeL that AprilPrefer WhatsApp? We’re there too.