ICE Barcelona 2026. Safer gambling had its own zone.
Fira Barcelona Gran Via, 19 to 21 January 2026. Our team was at ICE, in its second year in Barcelona.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

- ShowICE Barcelona
- WhereFira Barcelona Gran Via
- When19-21 January 2026
- We wereOur team was there

The Gran Via in L'Hospitalet at dusk. Photo Jorge Franganillo, CC BY 2.0, via Wikimedia Commons, cropped.
More floor than ever.
ICE and iGB Affiliate took a record 143,000 square metres of Gran Via, up from 120,000 the year before. Our team was at iGB Affiliate too, in the halls next door.
A zone for safer play, a house for Brazil.
The Sustainable Gambling Zone brought together 27 safer gambling organisations from ten countries.
Casa Brasil opened as a private space for the Brazilian market, and the World Gaming Forum gathered more than 1,200 delegates from 79 countries.

An entrance to Fira Barcelona Gran Via, L'Hospitalet. Photo Zarateman, CC0, via Wikimedia Commons.
What the landing has to say.
Safer play shows on the landing before it shows anywhere else. Google wants an age warning, addiction resources, your terms and your licence number on the page, and we check them before you apply.
Who else covered it.
Run by Clarion Gaming.
ICE Barcelona 2026, official pageOrganiser, archived copy (opens in a new tab)- Euro Weekly NewsLocal press, July 2025Europe’s biggest Gaming Expo Returns: ICE Barcelona 2026 (opens in a new tab)
- SoloAzarTrade press, January 2026ICE Barcelona 2026: Record Attendance, More Spaces and Top-Level Conferences (opens in a new tab)
- YogonetTrade press, January 2026ICE Barcelona closes 2026 edition with bold ideas and a fresh identity (opens in a new tab)
- NetReferBlog, February 2026Takeaway Thursday: Industry Insights From Team NetRefer at iGB Affiliate and ICE 2026 (opens in a new tab)
- ICEOrganiser, January 2026ICE ’26 opens as gaming world gathers in Barcelona (opens in a new tab)
Is your landing ready?
Send the URL and the market. We tell you what is missing.
I was at ICE 2026Prefer WhatsApp? We’re there too.
