ICE Barcelona 2026. Safer gambling had its own zone.

Fira Barcelona Gran Via, 19 to 21 January 2026. Our team was at ICE, in its second year in Barcelona.

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On the record
  • ShowICE Barcelona
  • WhereFira Barcelona Gran Via
  • When19-21 January 2026
  • We wereOur team was there
Traffic trails on the Gran Via in L'Hospitalet at dusk, office buildings on both sides

The Gran Via in L'Hospitalet at dusk. Photo Jorge Franganillo, CC BY 2.0, via Wikimedia Commons, cropped.

More floor than ever.

ICE and iGB Affiliate took a record 143,000 square metres of Gran Via, up from 120,000 the year before. Our team was at iGB Affiliate too, in the halls next door.

A zone for safer play, a house for Brazil.

The Sustainable Gambling Zone brought together 27 safer gambling organisations from ten countries.

Casa Brasil opened as a private space for the Brazilian market, and the World Gaming Forum gathered more than 1,200 delegates from 79 countries.

The round glass entrance of Fira Barcelona Gran Via under a white canopy, an exhibition hall behind

An entrance to Fira Barcelona Gran Via, L'Hospitalet. Photo Zarateman, CC0, via Wikimedia Commons.

What the landing has to say.

Safer play shows on the landing before it shows anywhere else. Google wants an age warning, addiction resources, your terms and your licence number on the page, and we check them before you apply.

Is your landing ready?

Send the URL and the market. We tell you what is missing.

I was at ICE 2026

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