Interact 2025. The market passed a hundred billion.
Nhow Hotel, Brussels, 20 and 21 May 2025. The theme was Digital Skylight, Clarity and Purpose for 2025 and Beyond.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowInteract
- WhereNhow Hotel Brussels
- When20-21 May 2025
- We wereOur team was there
The Grand-Place at night, Brussels. Photo Radek Kucharski, CC BY 4.0, on Flickr, cropped.
IAB Europe’s flagship.
Interact is the yearly conference of IAB Europe, the association of the European digital advertising trade.
Over a hundred billion euros.
The chief economist opened with the AdEx Benchmark. The European digital ad market had passed €100 billion for the first time.
The afternoon went to workshops and masterclasses on privacy and innovation, AI, audience measurement in EU policy, the Transparency and Consent Framework and cutting emissions.
Who else covered it.
Written up in the trade press by VideoWeek, and on the blog of ABC UK.
Run by IAB Europe.
Interact 2025, organiser’s newsOrganiser (opens in a new tab)Trade press
- VideoWeekMay 2025Video Growth and Programmatic Resurgence: Key Stats from IAB Europe’s AdEx Report (opens in a new tab)
Reads the AdEx Benchmark released at Interact in Brussels, a market growing 16 percent to €118.9 billion against a forecast of about 10 percent.
Blog
- ABC UKJune 2025Don’t get left behind: Key takeaways from IAB Europe’s Interact conference 2025 (opens in a new tab)
ABC's Andy Flint notes €118bn of digital ad spend across 30 European countries in 2024, 60% of it from the UK, Germany and France.
From the organiser
- ExchangeWireMay 2025IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time (opens in a new tab)
IAB Europe's release of the 2024 AdEx Benchmark at Interact, with retail media up 22.2% and video up 24.5% within display.
- EASAMay 2025EASA partners with IAB Europe for Interact 2025 (opens in a new tab)
The European Advertising Standards Alliance announces it is partnering with IAB Europe for the 2025 conference, themed Digital Skylight, Clarity and Purpose for 2025 and Beyond.
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Tell us, with the vertical and the platforms.
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